We advise & deliver so your building products get specified in projects
Why hej.build?
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Architects on the core team
Several of us studied architecture and worked in design practices. We know how the specification-led project business works from the inside: who decides when, and what matters at each HOAI work stage (the work stages defined in Germany’s fee scale for architects and engineers). That is why we plan your marketing and sales actions so that they land with design practices. -
A direct line to your target groups
We involve the hej.build Architecture Advisory Board in how we work from an early stage: 26 people from architecture, interior architecture and property development. With them, we hold in-depth interviews, run short surveys or develop ideas together in workshops. That way, the perspective of your target groups shapes everything we later put into practice together with you. -
Marketing and sales together
We think about both sides from the start. What marketing develops has to work in a sales conversation, and what sales hears in the market feeds back into marketing. We know both perspectives from working with the marketing and sales teams of building product manufacturers every day. -
A network in the architecture scene
Because we focus on the project business, we know many practices, associations and trade press personally and bring them into our work together. Our client network helps you too: through us, you get talking to manufacturers from other trades and learn from their experience.
We’re a marketing & sales consultancy for building product manufacturers
Whether your building products get specified in projects is decided by architects, specialist engineering consultants, installers and, in the end, clients and developers. How easy you make that decision for them is up to you. We work with you so that your building products are visible early, easy to understand, ready for planning and usable in sales.
Where we focus
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Our aim: you know which target groups and arguments matter now, what to say at which project stage and through which channels, and what can wait. Budget and time then go into what moves you forward in the project business, instead of being spread across ten different fronts.
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Our aim: the target groups that matter in the project business come across your building products early, quickly understand what they do and find what they need for planning. That way, you are part of the conversation before decisions are made on a project.
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Our aim: you reach design practices and trade contractors at the right project stage, so that your sales team gets contacts it can follow up on straight away. Attention is then more likely to turn into a conversation about a specific project.
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Our aim: marketing and sales make their case confidently and with one voice, whether in a design practice, in a showroom or on a trade fair stand. That makes sample requests and enquiries more likely.
Projects that show how we work
Remmers
How a strategy workshop led to a dedicated page and events for architects
Gira
Architecture communication since 2019, with over 100 reference stories and a newsletter for architects every two weeks
ege
A workshop in Antwerp where sales partners from across Europe work out what architects need from them
Duravit
A new architecture section on the website that offers architects inspiration, references and services for every planning stage
Ardex Group
A Klimafestival stand with a deconstruction station where architects experience circular tile laying for themselves
Innovation Norway
Training and visits to architecture practices where Norwegian interior brands put their market entry to the test
Messe München
100 recommendations from practice for exhibitors planning their stand at BAU 2027
Wavin
Three planning guides with AI imagery and a mailing that brings them into architecture practices
Vitra
An in-house seminar that gives the international sales team a shared picture of architects
Soprema
A compact Swissbau stand that shows how Soprema supports design practices through every project stage
OBO Bettermann
How OBO presented itself to architects as a design brand at BAU 2025
wienerberger
A CPD series for architects and engineers with over 1,000 participants a year
wienerberger
An Instagram channel where architects find knowledge on sustainable building where they scroll anyway
»Working with hej.build was always a real pleasure for us. They gave us strategic advice at a higher level, but also rolled up their sleeves when it came to implementing individual actions and getting them out there.«
What we learn in practice, we share in our Insights
We talk with your target groups, not about them: our Architecture Advisory Board
In most projects, we bring in members of our Architecture Advisory Board early, before any plans are fixed. That way, we hear how your target groups see things while everything can still change.
- Board members
- 26
- Practices and companies
- 24
Which topic is keeping you busy right now?
Tell us briefly which building products it’s about and what you want to achieve. We’ll get back to you with an initial assessment. We often start with our »Day One« workshop: a day at your premises, where marketing, sales and senior management set priorities together.