Our communication makes your building products visible early and easy to understand where projects are designed and decisions are made
Architects, specialist engineering consultants and installers come across you in many places: in the trade press, on your website, on your trade fair stand, in conversations with your sales team. We make sure they find the same core messages everywhere, and at every point the information they need for their project right now.
We create content that architects and installers can work with
From a single reference story to a complete trade fair stand, we handle the implementation. Where specialist firms are needed, for example for stand construction, we bring them in and manage them, so the coordination doesn’t end up on your desk. Because some of us spent years designing buildings themselves, we know which details a design practice needs for the tender and what counts on the building site.
When you shouldn’t wait any longer:
- Your sales team explains what your building products can do in every meeting all over again, because it isn’t clearly set out anywhere
- Design practices look for data sheets, certificates or samples on your website and don’t find them straight away
- Company channels such as social media or newsletters run on the side, without an editorial plan and with long rounds of approval
- Your building products are part of really good reference projects, but there are no photos, videos or texts that show this convincingly
- At your next trade fair, you want to get more out of your investment before, during and after the event
What you get:
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Planning & developing websites
Your website is often the first contact architects and installers have with you. If they quickly find what they need for their project, they stay. We plan websites, landing pages and architecture sections, build them and optimise them for Google and AI search, so that people find you right from their first search.
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Managing reference projects from A to Z
For architects, the reference projects are among the most important pages on a manufacturer’s website, because that is where they see how your building products are used in finished buildings. We decide with you what to show where, select suitable projects, liaise with architecture practices and photographers, write every reference story and coordinate it through to publication.
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Writing technical content & white papers
Your target groups in design and the trades read whatever helps them on their projects, whether in the trade press or on your website. For this, we write technical articles, white papers, press releases and newsletters and make complex topics easy to understand.
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Producing photo & video
Good communication needs first-class photos and videos. With our network of experienced photographers and videographers, we produce visuals for your campaigns and posts for social media and document your architectural reference projects, in the studio, in finished buildings and on the building site.
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Generating imagery with AI
Not every subject can be photographed, for example when a product is new or the building is still being designed. Using AI-assisted methods, we create imagery that fits your brand image and shows your building products where a shoot would be too costly.
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Designing catalogues, magazines & presentations
In print or digital, your materials are easy to take in at a glance and instantly recognisable as yours. Based on your corporate design, we create layouts, infographics and templates that match what design practices are used to seeing. We plan magazines and take care of the editorial work as well.
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Conceiving & delivering trade fair appearances
Your stand shows trade visitors at once what you stand for, and your channels make sure they come by in the first place. We develop the central idea, stand concept and exhibits, deliver them with specialist partners and plan the communication before, at and after the fair.
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Creating campaigns
A campaign needs an idea that your target groups in architecture and the trades remember. We find the central idea and develop messages and visuals for all channels before our lead management team takes care of paid distribution.
Projects in the Communication service area
wienerberger
20 content bundles of photo, video and text that show clay building materials on every channel
Gira
Reference stories from ambitious architecture that show architects Gira products installed in real buildings
Wavin
Three planning guides with AI imagery and a mailing that brings them into architecture practices
»For us, reference projects in online marketing are a key gateway to architects and interior architects. Built projects with concrete product applications often say more than a thousand words. That’s why we’re constantly on the lookout for exciting projects and keep identifying inspiring new applications for our product solutions.«
What matters before starting a communication project:
Can we start with a single project?
Yes. A single reference story, a landing page for architects, a photo shoot or a trade fair concept is a good way to start. Afterwards, you know how we work and can discuss with us what comes next.
How much work is left for us?
Mainly your expertise and the approvals. We need contacts in product management or technical services who check the facts. We take care of the interviews, the coordination with architecture practices and photographers, and the production.
How do you work with lead agencies and specialist partners?
Smoothly, and without territorial thinking. Before we start, we agree what we take on and what stays with your lead agency. For the part they deliver, we write the briefs so that texts, visuals and channels fit together.
How do we know whether it’s working?
By two or three signals that we agree on together at the start: above all project enquiries, sample requests and contacts in project sales. Traffic, click and engagement rates show early on whether content is getting through, but they are not the goal.
Which communication project is next for you?
Tell us what you’re working on right now, whether a reference story, website or trade fair, and what you’d rather not handle alone. You’ll get an initial assessment from us of how we can put it into practice together.