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Insights for marketing and sales in the project business: articles, events and our trade fair guide

New articles

What we learn from projects, surveys and conversations with architects, we write down for you. You can read, for example, how to build reference stories, why you need EPDs and how to get your building products into public tenders.

All articles
Three smartphone views of Pinterest with architecture pins, such as red facades, a dark bathroom and a green facade

How to reach architects in early design stages with Pinterest marketing
Gira website with a tiny house reference project on a MacBook. Manufacturer reference communication for architects.

How should manufacturers present reference projects so that they appeal to architects?
Camira stand at ORGATEC 2022: colourful walls with geometric textile panels in shades of orange, brown and red, combined with modern furniture, bar stools and pendant lights.

Eye-catcher or barrier? What makes trade fair stands attractive and what doesn’t

Upcoming events

There are no open events planned right now. We announce new seminars and our Industry Update webinars in our newsletter first; you can read up on past events on the events page.

All events

Our trade fair guide

  • 200 pages of practical trade fair know-how for decision-makers in marketing and sales
  • Empirical study: 16 in-depth interviews and a survey of 126 architects and interior architects
  • Concrete recommendations and checklists for a successful trade fair
  • In German only: print and digital for €290, digital only for €250, both excluding VAT
View the trade fair guide
Trade fair guide »Messe heute – Messe morgen« on a wooden table, photographed among leaves

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