Projects in which manufacturers work with us on their specification-led project business

Participant arranging coloured sticky notes on a glass wall during the »Day One« workshop at Remmers

Remmers

How a strategy workshop led to a dedicated page and events for architects

A person holding an iPad with an Apple Pencil, reading the Gira newsletter with an architecture article.

Gira

Architecture communication since 2019, with over 100 reference stories and a newsletter for architects every two weeks

A group of participants in a moderated discussion in a dark event space

ege

A workshop in Antwerp where sales partners from across Europe work out what architects need from them

Laptop and tablet showing the Duravit landing page »Duravit in Architecture« and the architecture magazine against a blue background

Duravit

A new architecture section on the website that offers architects inspiration, references and services for every planning stage

Information board at the Ardex CircuTec Re-Tile deconstruction station at the Klimafestival, with step-by-step instructions for circular tile removal in cooperation with Mosa

Ardex Group

A Klimafestival stand with a deconstruction station where architects experience circular tile laying for themselves

Two women talking at a table in an interior architecture practice, surrounded by material samples, catalogues and plants

Innovation Norway

Training and visits to architecture practices where Norwegian interior brands put their market entry to the test

Etex

A trade fair campaign with Sina Klein that brought more installers to the Cedral and Eternit stand

Front view of a tablet showing the yellow cover of the Messe München report

Messe München

100 recommendations from practice for exhibitors planning their stand at BAU 2027

Three designed Wavin planning guides, including »Stadtgrün und Straßenbäume« (urban greenery and street trees), on a blue background

Wavin

Three planning guides with AI imagery and a mailing that brings them into architecture practices

Speaker in front of a projection on the topic »Sample Archives« in a showroom with material shelves

Vitra

An in-house seminar that gives the international sales team a shared picture of architects

Soprema

A compact Swissbau stand that shows how Soprema supports design practices through every project stage

Several tablets showing pages of the sales guide »Nachhaltigkeit im Vertrieb« (sustainability in sales) for Siniat and Promat with an orange cover

Etex

A training series that helps the Siniat and Promat sales team talk about sustainable construction with more confidence

A short talk by hej.build on »Why are samples so important for planners?« in front of the Tarkett team in the conference room.

Tarkett

For the new sample tool, marketing and sales worked out in a workshop what design practices expect from samples

Cover and chapters of the communication handbook for Remmers: content pillars, editorial guidelines and imagery for addressing architects and specialist engineering consultants.

Remmers

A communication handbook that helps the team and partners address architects consistently

Workshop participant arranging coloured sticky notes on a glass wall during the sustainability strategy workshop at TECE

TECE

A strategy workshop that clarifies what sales and communication can and cannot say about sustainability

OBO Bettermann

How OBO presented itself to architects as a design brand at BAU 2025

Material counter made of horizontally layered fibre cement boards in various colours, with a lounge area in the background

Etex

A stand for BAU 2025 that presents Cedral, Equitone and Eternit to architects under one central idea

Laptop with a presentation slide in four fields: status quo, positioning, target group and recommended actions, next to a concrete block and copper-coloured spheres

FLEXFY

A positioning that helps architects and lighting designers understand the benefits of an invisible product

wienerberger

An installation video that shows what is different about laying the slimmer Terca Eco-brick

Work table with mood board materials: carpet samples, colour cards, magazine cuttings and Post-its on a dark work surface.

ege

A workshop that builds on real customer meetings and shows the sales team how architects choose products

wienerberger

A brand film from the factory that shows how the coloured special bricks for Parkstadt Süd are made

Person working on a laptop with a colourful editorial calendar, next to a stack of books and a smartphone

Etex

A social media plan with 60 days of ready-made content that helps Cedral speak to architects and installers

Two red bricks stacked on top of each other with white gypsophila against an olive-green background, in landscape format.

wienerberger

20 content bundles of photo, video and text that show clay building materials on every channel

Still life with wood samples, colour fields and geometric shapes in Muuto’s colour palette. Light woods, olive green and light blue against a grey background.

Muuto

An in-house workshop after which the project sales team in the DACH region speaks with one voice

Collage of various surfaces and textures in shades of blue with drainage products from Gutjahr

GUTJAHR

One concept from academy to trade fair that makes products beneath the surface visible to architects

Smartphone view of a Gira reference detail page featuring the project »Die konsequente Himbeere«, a house painted pink, on a light grey background

Gira

Reference stories from ambitious architecture that show architects Gira products installed in real buildings

Schüco

A video series with voices from architecture that makes four showrooms visible without conventional events

MacBook on a concrete floor showing the course overview of wienerberger-wissen.de, with yellow and black barrier tape in the background

wienerberger

A CPD series for architects and engineers with over 1,000 participants a year

Hands holding a smartphone showing an Instagram post from the klimaform channel in front of an open laptop

wienerberger

An Instagram channel where architects find knowledge on sustainable building where they scroll anyway

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