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Martina Rahmfeld from our Architecture Advisory Board

Martina Rahmfeld is the owner of wow tomorrow and works on new work: how will we work together in future, and in what kind of spaces? In offices and headquarters, her focus is on the interior, on materials, furniture and fittings. What convinces her about the board is that manufacturers involve their target group early on.

Role
Owner
Expertise
New Work and working environments
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What convinced you to join the hej.build Architecture Advisory Board?

I think the idea of using the advisory board to involve the target group in projects very early on is great, and I’m happy to support it if it helps improve products/the way target groups are addressed.

What focus do you hope to bring to the hej.build Architecture Advisory Board?

My topics are New Work and working environments. With wow tomorrow, I look at the questions: How will we work together in future? In which spaces? And what influence can architecture and space have so that we can work (together) better in future?

What is most on your mind at the moment in architecture, interior architecture or building products?

When we talk about working environments, especially offices and headquarters, the focus there is on the interior: materials, furniture and fittings.

What does good architecture/interior architecture mean to you?

Buildings and spaces that strengthen people and serve them, instead of weakening them.

Portrait of Martina Rahmfeld

Which topic is keeping you busy right now?

Tell us briefly which building products it’s about and what you want to achieve. We’ll get back to you with an initial assessment. We often start with our »Day One« workshop: a day at your premises, where marketing, sales and senior management set priorities together.