wienerberger: 20 content bundles of photo, video and text that show clay building materials on every channel

wienerberger communicates a wide range of topics, from sustainability and the circular economy to architectural reference projects and new products. All of this was meant to look consistent across every channel and suit each channel. So instead of individual campaigns, we developed a modular content hub: a kit of photo, video and text material that the communication and marketing team draws on as the occasion requires. Each content bundle combines stills, moving images and text, tailored to platform and target group.

1. Concept & set-up of the content hub: defining the basic technical set-up & workflows, setting goals, defining and handing over the content bundles
2. Ideas for content bundles: proactively finding topics and creating storyboards for relevant product, reference and industry news
3. Content creation: photo and film shoots and editorial preparation (in short and long versions) of the individual content bundles
4. Post-production: consistent, on-brand post-production of the content bundles for platforms such as Instagram, the Klimablog, PR and landing pages

Over several months, we created 20 content bundles. Depending on the topic, a bundle consists of photos, videos, texts and interviews.

1. Clay & tennis: creating photo and video material on tennis courts to show how clay building materials are reused as brick dust for clay courts
2. Biodiversity: photo and film shoot of bee bricks and nesting boxes, including an interview with the Natural History Museum in Berlin
3. Architecture reference Stadthaus Stuttgart: shoot & interview at a wienerberger reference project, including statements from the architects responsible and writing the reference story
4. Mock-up set: brick shoot for custom mock-ups for wienerberger
5. Healthy building with clay building materials: developing a social media campaign for the Instagram channels wienerberger.de and klimaform.

wienerberger is the world’s leading manufacturer of clay building materials, with products for facades, roofs and paving.