The picture shows two men sitting at a wooden table in a room with large windows and curtains. One of the men is wearing glasses and they both seem focused. A laptop and a cell phone can be seen on the table. It looks like they're working on something or discussing something.

Consulting

We are the leading »full thinking« strategy consultancy for marketing, sales, and innovation in the construction industry. As former (interior) architects, we combine our deep understanding of the planning process with the expertise of an interdisciplinary team.

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A white model building standing on a table. In the background of the image, there is a blurred image of a person with headphones using an Apple device.

Creation

We not only develop strategic recommendations for action, but also implement them directly if needed. Our content creation team and our network partners tailor the content for various channels, ensuring it reaches the target audience effectively.

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Academy

Our experts in project sales and sustainability offer training for marketing and sales teams of building product manufacturers to drive positive change. And not sometime in the future, but starting tomorrow.

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Seminar

Seminar »Reaching architects« – hosted by MÄCKLER ARCHITEKTEN in Frankfurt am Main

March 27–28, 2025
Day 1: from 9:30 AM | Day 2: from 8:30 AM
MĂ„CKLER ARCHITEKTEN, Schaumainkai 101, 60596 Frankfurt am Main
1,350.- euros plus VAT per participant
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MĂ„CKLER ARCHITEKTEN, Schaumainkai 101, 60596 Frankfurt am Main
Photo: hej.build
Cases

Cases: Consulting, Implementing, Upskilling

The photo shows a collage of various Gutjahr products.

Everything is going to be a GUTJAHR: architecture communication on all channels

Our services
for
GUTJAHR
:
Strategy Consulting
Content Creation
Newsletter Concept
Editorial
Exhibition concepts
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Small clay figure with white flowers, bricks by wienerberger in front of a green wall. Flowers placed in bricks.

From shootings to social: Content hub for wienerberger

Our services
for
wienerberger
:
Photo & Video Production
Content Creation
Topic Planning
Community Management
Target Group Interviews
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Three people sit in a modern office and hold brochures with the words 'Digital Leaders in Architecture'. In front of them is a small glass table with drinking glasses.

Digital Leaders in Architecture: 20 minutes of know-how for all architecture techies and those who want to become one

Our services
for
Schueco
:
Photo & Video Production
Social Media Concept
Content Creation
PR Editorial
Graphic Design
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All Cases

News & Insights

Industry insights and expert knowledge from hej.build for decision-makers at building product manufacturers and interior brands.

Interview

What does an architect pay attention to when visiting a trade fair? Our architectural advisor Martina Rahmfeld at Orgatec

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Sample presentation

How to present samples: How to impress (interior) architects and what you should avoid.

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Greenwashing | Part 2

Green claims: How to navigate the confusing terms of product statements

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Greenwashing | Teil 1

Green claims: What construction product manufacturers should consider regarding their environmental statements in the future

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All Insights
hej.build

Architectural Advisory Board

Our architectural advisory board opens doors to exclusive practical insights into your target audiences. This unique consulting tool connects you directly with leading figures in architecture, interior design, and project development.

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Laura Heidelauf, expert in sustainable, energy-efficient building and timber construction at ACMS Architects, smiling in a black lace top in a modern office.
Laura Heidelauf
ACMS Architects
Sebastian Schuster, Dipl.-Ing. and architect AIV, managing partner at Schmidt Plöcker, in a dark shirt against a gray background.
Sebastian Schuster
SCHMIDTPLOECKER Architects
Martina Rahmfeld, Owner of wow tomorrow, in a black top and blazer, smiling and standing in a modern office building.
Martina Rahmfeld
wow tomorrow
Christine Klug, architect and project manager at assmann group, smiling with crossed arms in a professional black-and-white portrait photo.
Christine Klug
assmann gruppe
Anni Rosenberg, Associate Management at bki, in a white shirt and a gray cardigan against a beige background.
Anni Rosenberg
brandherm+krumrey interior architecture
Portrait of Julian Gaviria, Head of Sustainable Transformation at HPP Architects. He is wearing a dark blazer and a gray turtleneck sweater, smiling at the camera with dark, slightly wavy hair. The background is bright, drawing attention to him.
Julian Gaviria
HPP Architekten
Niels WeiĂźenberg, branch manager at GOLDBECK, smiling in a suit in front of a bright window.
Niels WeiĂźenberg
GOLDBECK
Chris Middleton, Founder and Managing Director at Kinzo, expert in interior design, new work, and building in existing structures, in a dark shirt and glasses against a modern building background.
Chris Middleton
Kinzo
Portrait of Wiebke Ahues, associate partner at LXSY Architekten.
Wiebke Ahues
LXSY Architekten
Christiane Will, Dipl.-Ing. Architect and Managing Director at MĂ„CKLER ARCHITEKTEN and CHM BAUMANAGEMENT, an expert in execution and detailed planning, is sitting at a table with a notebook and pen, wearing a black top.
Christiane Will
MĂ„CKLER ARCHITEKTEN
Katharina Benjamin, Founder and CEO at Kontextur, expert in architectural communication and construction, smiling in a black top on a city street with buildings in the background.
Katharina Benjamin
Kontextur
Angelika van Putten, architect AKNW, interior designer BDIA, and founder as well as managing director of STUDIO van PUTTEN, smiling in front of a bright background.
Angelika van Putten
STUDIO van PUTTEN
Jan Dankmeyer, expert in sustainable and circular construction and DGNB consultant at the Lendager Group, smiling in a black shirt against a modern office background.
Jan Dankmeyer
Lendager Group