The picture shows two men sitting at a wooden table in a room with large windows and curtains. One of the men is wearing glasses and they both seem focused. A laptop and a cell phone can be seen on the table. It looks like they're working on something or discussing something.

Consulting

We are the leading »full thinking« strategy consultancy for marketing, sales, and innovation in the construction industry. As former (interior) architects, we combine our deep understanding of the planning process with the expertise of an interdisciplinary team.

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A white model building standing on a table. In the background of the image, there is a blurred image of a person with headphones using an Apple device.

Creation

We not only develop strategic recommendations for action, but also implement them directly if needed. Our content creation team and our network partners tailor the content for various channels, ensuring it reaches the target audience effectively.

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A person wearing glasses and writing in a spiral notebook. The person holds a pen and writes the word “hej” on the paper.

Academy

Our experts in project sales and sustainability offer training for marketing and sales teams of building product manufacturers to drive positive change. And not sometime in the future, but starting tomorrow.

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Industry Update

No more scroll-past content: How building product manufacturers can reach architects on social media

March 7, 2025
11:00 AM to 12:30 PM
Online seminar
free of charge
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Online seminar
Cases

Cases: Consulting, Implementing, Upskilling

Three people sit in a modern office and hold brochures with the words 'Digital Leaders in Architecture'. In front of them is a small glass table with drinking glasses.

Digital Leaders in Architecture: 20 minutes of know-how for all architecture techies and those who want to become one

Our services
for
Schueco
:
Photo & Video Production
Social Media Concept
Content Creation
PR Editorial
Graphic Design
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The photo shows a collage of various Gutjahr products.

Everything is going to be a GUTJAHR: architecture communication on all channels

Our services
for
GUTJAHR
:
Strategy Consulting
Content Creation
Newsletter Concept
Editorial
Exhibition concepts
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Small clay figure with white flowers, bricks by wienerberger in front of a green wall. Flowers placed in bricks.

From shootings to social: Content hub for wienerberger

Our services
for
wienerberger
:
Photo & Video Production
Content Creation
Topic Planning
Community Management
Target Group Interviews
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All Cases
Print + PDF available

Practical guide: Trade fair today – trade fair tomorrow

200 pages of practical trade fair knowledge
16 in-depth interviews and a survey of 126 (interior) architects
Concrete action recommendations and checklists
Order now
Blaues Cover des hej.build Praxis-Guides mit modernem Design.

News & Insights

Industry insights and expert knowledge from hej.build for decision-makers at building product manufacturers and interior brands.

Hands hold a tablet displaying a digital document on Environmental Product Declarations (EPDs) against the backdrop of a ceramic vase. The tablet shows the heading »BACKGROUND INFORMATION« and a text on construction products and environmental data, while the natural ceramic contrasts with the digital content, symbolizing the connection between traditional building materials and modern sustainability data.
Building product information

Do I need EPDs as a building product manufacturer? Spoiler: Yes.

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Minimalist trade fair booth by Westag featuring a freestanding door, suspended LED lights, and geometric display elements at BAU 2025
BAU 2025

Our top 11 trade fair booths at BAU 2025 from an architect’s perspective

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Modern seating furniture by Softline at Orgatec – colorful upholstered pieces and minimalist tables in an elegantly designed setting.
Interview

What does an architect pay attention to when visiting a trade fair? Our architectural advisor Martina Rahmfeld at Orgatec

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Material collage featuring various construction and design samples, including wood and metal pieces, meshes, textiles, and colored panels. The arrangement showcases a variety of surface textures and materials in different colors and shapes.
Sample presentation

How to present samples: How to impress (interior) architects and what you should avoid.

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All Insights
hej.build

Architectural Advisory Board

Our architectural advisory board opens doors to exclusive practical insights into your target audiences. This unique consulting tool connects you directly with leading figures in architecture, interior design, and project development.

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Niels WeiĂźenberg, branch manager at GOLDBECK, smiling in a suit in front of a bright window.
Niels WeiĂźenberg
GOLDBECK
Interior design expert Piotr Misiewicz in a summery shirt with a geometric pattern, baseball cap, and tattoos, Head of Design at de Winder Architekten, against a gray background.
Piotr Misiewicz
de Winder Architects
Chris Middleton, Founder and Managing Director at Kinzo, expert in interior design, new work, and building in existing structures, in a dark shirt and glasses against a modern building background.
Chris Middleton
Kinzo
Laura Heidelauf, expert in sustainable, energy-efficient building and timber construction at ACMS Architects, smiling in a black lace top in a modern office.
Laura Heidelauf
ACMS Architects
Sebastian Schuster, Dipl.-Ing. and architect AIV, managing partner at Schmidt Plöcker, in a dark shirt against a gray background.
Sebastian Schuster
SCHMIDTPLOECKER Architects
Portrait of Wiebke Ahues, associate partner at LXSY Architekten.
Wiebke Ahues
LXSY Architekten
Jan Dankmeyer, expert in sustainable and circular construction and DGNB consultant at the Lendager Group, smiling in a black shirt against a modern office background.
Jan Dankmeyer
Lendager Group
Angelika van Putten, architect AKNW, interior designer BDIA, and founder as well as managing director of STUDIO van PUTTEN, smiling in front of a bright background.
Angelika van Putten
STUDIO van PUTTEN
Christiane Will, Dipl.-Ing. Architect and Managing Director at MĂ„CKLER ARCHITEKTEN and CHM BAUMANAGEMENT, an expert in execution and detailed planning, is sitting at a table with a notebook and pen, wearing a black top.
Christiane Will
MĂ„CKLER ARCHITEKTEN
Portrait of Julian Gaviria, Head of Sustainable Transformation at HPP Architects. He is wearing a dark blazer and a gray turtleneck sweater, smiling at the camera with dark, slightly wavy hair. The background is bright, drawing attention to him.
Julian Gaviria
HPP Architekten
Martina Rahmfeld, Owner of wow tomorrow, in a black top and blazer, smiling and standing in a modern office building.
Martina Rahmfeld
wow tomorrow
Anni Rosenberg, Associate Management at bki, in a white shirt and a gray cardigan against a beige background.
Anni Rosenberg
brandherm+krumrey interior architecture
Christine Klug, architect and project manager at assmann group, smiling with crossed arms in a professional black-and-white portrait photo.
Christine Klug
assmann gruppe
Katharina Benjamin, Founder and CEO at Kontextur, expert in architectural communication and construction, smiling in a black top on a city street with buildings in the background.
Katharina Benjamin
Kontextur