Valuable insights directly from the daily planning routine of your target groups
With the hej.build Architecture Advisory Board, we have launched a unique consulting tool. Our consulting team is supported by leading experts in architecture, interior design, and project development. This way, we are even closer to your target group and continue to live our motto »By architects for architects« intensely.
hej.build Architecture Advisory Board: the extra dose of expertise
Unique consulting tool
Our Architecture Advisory Board offers you exclusive insights. Together with experts, we review and optimize campaigns, websites, sales activities, product information, tender texts, and much more.
Direct practical relevance
We appoint our advisory board in such a way that we can set up the ideal forum for almost any question. Currently, we work with nine leading figures in architecture and interior design.
In-depth feedback
Our advisory board provides you with valuable positions from daily planning routines. We manage the entire process: from developing study concepts to conducting interviews and analyses to providing concrete recommendations for action – all from a single source.
Independent opinion
Why do architects choose a competitor? What are my strengths and weaknesses? Our advisory board pursues an overarching goal: to make the best possible product solution accessible for each individual case.
Our advisory board members work at the following companies:
Leading experts in architecture, interior design, and project development
When forming our Architecture Advisory Board, we aim to represent a broad spectrum of expertise. With this exceptional level of specialization, we go far beyond ordinary agency consulting. See for yourself.
Areas of application
And this is how it can look: Discover here a selection of areas where our Architecture Advisory Board significantly contributes to practical and well-founded results.
Interviews
Workshops
Interviews with architects on the topic of tenders
Not all products are constantly in the focus of architects, even though they are not visible but still relevant to planning. How can a building product manufacturer find out about their own information status and improve the accessibility of relevant planning data such as GAEB files and BIM? The best way is through structured, results-oriented conversations with a clear objective.
- Preparation of a guided questionnaire for the interview partners
- Conducting target group interviews including transcription, preparation, and follow-up
- Evaluation of insights and handover to the building product manufacturer
Workshops
Interviews
CEO Workshop on the Future of Building
Architecture is evolving, and building product manufacturers are increasingly aware of this. But what specific demands will they face? What is the current state of planning and architecture offices? We have systematically examined these and other questions and conducted a two-day workshop with the CEOs of a building product manufacturer and experts from architecture and construction (including MVRDV, ARUP, DGNB & Co.).
- Identification and invitation of experts, including location scouting
- Development of a workshop agenda, including the execution of the two days, preparation, and follow-up
- Transcription of expert panels and summarization of insights as long and shortlists
Questions & Answers
Fragen & Antworten
Q&A with Leading Minds in Planning
Being able to ask candid questions in a protected environment can often be a real booster for project success. As part of our masterclasses and some strategy projects, a Q&A session always takes place between the building product manufacturer and the Architecture Advisory Board.
- What expectations do architects actually have of building product manufacturers?
- In which planning phases does a manufacturer become relevant for decision-making?
- How can the exchange between both parties be improved?
For questions like these and other individual product and planning topics, we develop an appropriate format and moderate the exchange.
Target Group Kick-Start
Zielgruppen-Starthilfe
Start-up Gets Target Group Kick-Start
The often-cited internal perspective can occasionally create stumbling blocks when building a young company. It’s all the more important to tap into the expertise of the target audience early on. Does the company’s website adequately describe its offerings? Is the navigation intuitive, clear, and understandable? Are the bounce rates and overall content structure well-conceived?
- Development of a social media call for recruiting quantitative interview participants
- Preparation, execution, and follow-up of in-depth interviews with young architects
- Evaluation of the conversations and video recordings during the video calls
- Creation of action recommendations based on insights for website revision
Website Checks
Website-Check
Website Check from an Architect’s Perspective
A website relaunch offers tremendous potential to review the structure for user-friendliness. This is especially crucial for architects who rely on intuitive navigation and easily accessible planning data. For this purpose, the website of a building product manufacturer is analyzed from the perspectives of architects, project developers, and specialist planners.
- Conducting usability tests to evaluate user-friendliness and navigation
- Analyzing the findability of relevant planning data
- Identifying weaknesses and optimization potentials
- Actively involving the target group in the restructuring and relaunch process, considering their needs and expectations
Frequently Asked Questions
Learn more about the role of our advisory board and how its expertise benefits you in our FAQ.
Our goal—ultimately also that of our clients and their target group of architects and interior designers—is to make sales communication from building product manufacturers and design brands as well-founded, informative, and to-the-point as possible.
With the hej.build Architecture Advisory Board, we cover first-hand knowledge in the areas of architecture, interior design, sustainability, new work, and real estate.
The advisory board members provide the hej.build team with direct access to practical expertise. They offer project-specific and overarching target group feedback, such as through one-on-one and group interviews or question catalogs on communication tools like usability. This ensures that our work is built on stable, high-quality foundations.
In the project, we advise you on where and how the inclusion of the experts makes sense.
Involvement of the advisory board is included as part of our strategic consulting services. If the advisory board is to be used as an exclusive tool, please contact us for an individual offer.
At hej.build, we believe that despite our extensive expertise, we should speak with your target group as much as possible. That’s why we have established a circle of actors from the fields of architecture, interior design, and project development, which we can integrate into our consulting services as needed. We guarantee: You won’t find more closeness to your target group anywhere else.
We are happy to have you join us to provide valuable, informative, and efficient sales and marketing communication in the construction product and architecture field. Please contact us—we will discuss the details with you.
We look forward to your challenge.
In a free Coffee Call, we will give you an initial assessment and then discuss how our Architecture Advisory Board can best support you.
Simply fill out the contact form or contact us directly at +49 201 85892610 or by email at office@hej.build.
We usually respond with a proposed appointment by the next business day.
— Team hej.build
