” We always enjoyed working with hej.build. Strategic advice was given at a higher level, but then actively involved when it came to implementing individual measures and getting them on the road.” Silke Ponfick, Marketing GUTJAHR Systemtechnik GmbH
Customer
GUTJAHR manufactures products that are not easy in architectural communication because: Apart from shower channels and drain grates, most of their products disappear invisibly below the surface after installation. But without drainage, venting, decoupling of surfaces on terraces, external stairs and indoors, nothing works. Well, it's good that there is GOOD YEAR.
Performances
Starting with a Strategy workshop In order to sniff out and get to know each other, the roadmap of our recommendations and measures was quickly drawn up. But what do you do when ideas are good but internal resources are scarce? That's right, we roll up our (black turtleneck) sleeves and just get involved ourselves. The goal was clear: The target group of architects should be reached through the right channels and the advantages of GutJahr should be presented to young representatives among them in particular. Our credo in all areas? Provide start-up assistance so that most of the projects can be completed and continued internally after initial initiation on our part.
Step one, the GUTJAHR Academy
The look & feel of the presentation templates from the in-house online academy for architects was getting on in years and could use a new coat of paint. The corporate design of the brand should still remain recognizable. Logo, colors, font sizes and styles were analyzed, modified according to the viewing habits of the target group and summarized in a style guide. In order to make internal implementation as easy as possible, the Academy team now has a blue palette of master slides available, which gives future webinars a consistent and modern look. Also part of the concept? Planning the backdrop. Or at least a collection of sketch-based ideas including a mood board, which background we recommend for conducting the webinars.
Step two, online presence
Almost in parallel, we also embarked on the projects “Relaunch of the landing page for architects” and “Restructuring the newsletter”. The website has been expanded to include an exclusive area for planners, true to the motto “You don't have to know everything, because we're here for the details.” Whether reference presentation, planning services and tips, sample services, etc.: The existing content was turned onto links, brought into a wireframe structure, texted and designed. And all using the existing CMS. Because we like to think big, but always in the interests of our customers and in such a way that it can also be implemented within the project budget.
Next up was the newsletter. In times of ever stricter GDPR and flood of emails, still rely on a newsletter? In this case, yes, to a relevant one. Based on a good basis, with a few strategic decisions and a sense for the right look & feel, we were able to create a newsletter that is now convincing both thematically and visually. Three topics plus useless knowledge so that no eye stays dry 💧 And we only ever ship when there is really something to report. On top of that, there was a comprehensive recommendation for email marketing, marketing automation, etc.
After duty comes the freestyle
So that as many architects as possible could now also get wind of the new appearance, it was time to revise the trade fair and exhibition appearances as well. We therefore placed GUTJAHR at architect @work in Berlin and on a material board from the room sample in Stuttgart. Our service here? Development and preparation of an architect-friendly concept at architect @work and the design of an approximately one square meter exhibition exhibit that could not have been more appropriate in terms of room rehearsal: An extruded material collage on which four different floor structures grow in height three-dimensionally and aesthetically.
