News & Insights

Recognize, Understand, Share: News & Insights from hej.build

Industry insights and expert knowledge from hej.build for decision-makers at building product manufacturers and interior brands.

Insights into the daily planning routine of architects

Expertise for decision-makers in marketing and sales

Exciting updates from the hej.build universe

Key topics that move the industry

Modern seating furniture by Softline at Orgatec – colorful upholstered pieces and minimalist tables in an elegantly designed setting.

Interview

What does an architect pay attention to when visiting a trade fair? Our architectural advisor Martina Rahmfeld at Orgatec

Material collage featuring various construction and design samples, including wood and metal pieces, meshes, textiles, and colored panels. The arrangement showcases a variety of surface textures and materials in different colors and shapes.

Sample presentation

How to present samples: How to impress (interior) architects and what you should avoid.

A modern glass office building complex, partially obscured by green trees, with sunlight filtering through the leaves.

Greenwashing | Part 2

Green claims: How to navigate the confusing terms of product statements

A modern, high-rise residential building with numerous balconies, which are lush with various plants and trees. The vertical green gives the building a natural and environmentally friendly aesthetic. Clear blue sky in the background underlines the green architecture and sustainable design.

Greenwashing | Teil 1

Green claims: What construction product manufacturers should consider regarding their environmental statements in the future

Modern high-rise with a sculptural entrance in the city of Hanover, with a tram passing by in the foreground.

Marketing + Sales

Tenders: How to bring your products into public construction projects

A team member from hej.build uses a smartphone to film products from construction product manufacturers. She stands on a table and concentrates on the smartphone display.

Content creation

Smartphone instead of cinema camera: Content creation beyond traditional production paths

Man gives a presentation in front of a room full of people.

Greenwashing

Three things without which sustainability communication will soon be impossible

Three people walk through a thick forest, surrounded by tall trees and green vegetation.

Sustainability

Internal first: Why sustainability communication should always be directed inwards first

A living room decorated in shades of blue, with matching blue curtains, designed in the style of concrete brutalism, which radiates a strong and raw aesthetic.

New Work

Design thinking & new work: Flexible & agile planning for users

Two small walls with wooden slats in between, designed in a minimalist abstraction style, inspired by the Pont-Aven school and half-timbered construction, which represent abstract architecture.

Simple Building

More being than appearing: Why we whould (re)embrace simplicity in construction

3D rendering of a library. The scenes are shown in a light gray color scheme, which creates a soft and dreamy atmosphere. The industrial chic style combined with light-filled interiors creates an eye-catching image. The overall design is reminiscent of the cabincore style.

Continuing education

How architects can find free continuing education courses with professional development points

A person dressed in black stands at a lectern.

Target Audience

Tips for target audience-specific communication with architects

Hannes Eberlein, founder and managing director of hej.build, is concentrating on a table in an office, surrounded by two potted plants. The scenario is designed in the style of urban exploration and minimalistic staging. He develops concepts that help construction product manufacturers to address target groups in the contract business.

New Work

How we work (remotely) on our company culture at hej.build

A modern building filled with glass and white tiles. The design follows the style of ephemeral patterns with sharp and angular lines. The ceiling design is artistic and complex. The atmosphere is slightly blurry and creates a certain hazy atmosphere.

Content & Architecture

Reference reports in architecture communication