expertise

Our topics

Targeting

Understand architects better. Our team provides insights into preferences and working methods for your targeted approach.

Project Sales

In targeting the right audience, the interplay between marketing and sales is crucial. In our strategic consulting services, we always consider both perspectives and needs to develop actions that deliver quick impact and incorporate the interests of all stakeholders.

Sustainability

We provide the basics of sustainability communication and support you in overcoming related challenges.
Eine Person sitzt an einem großen Holztisch in einem hellen Raum mit vielen Pflanzen und arbeitet an einem Laptop. Der Raum wird durch eine Glastür fotografiert, was eine Reflexion erzeugt.
Drei Personen in einem modernen Besprechungsraum, durch eine Glasscheibe fotografiert. Zwei Männer sitzen an einem Holztisch mit Laptops und scheinen konzentriert zu arbeiten, während eine dritte Person mit dem Rücken zur Kamera sitzt.
Person mit Baseballkappe und Kopfhörern steht in einem Raum, der durch eine Glastür und Pflanzen im Vordergrund zu sehen ist. Eine zweite Person im Hintergrund ist mit einem Tablet beschäftigt.
Consulting

Services

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Strategy Consulting

We develop strategies in marketing, sales, and innovation for the construction industry. As experienced architects with a diverse team, we offer our clients comprehensive »Full Thinking« expertise. Unlike traditional agencies, we are an integrated part of our clients’ teams in consulting projects.

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Market Analysis

Data-driven insights into customer needs, market barriers, and sales opportunities form the basis for successful marketing and sales. They enable you, architects, planners, and other construction stakeholders to target and persuade effectively.

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Website Checks

We analyze your website from the perspective of your target audiences. Our check reviews key elements and provides concrete improvement suggestions. You receive a structured report with actionable measures, enhancing the usability and effectiveness of your web presence.

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Target Group Interviews

Qualitative interviews with architects and other target groups in the project business provide valuable insights into planning processes. These findings enable fact-based decisions for marketing and sales. With these solid foundations, you can optimize your strategies for the architectural market precisely and effectively.

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Market Entry Germany

We tailor your marketing and sales activities precisely to the German architectural market. Our expertise helps international brands effectively reach architects here. Using local industry knowledge, we optimize your strategies and unlock new potential—customized for the German market.

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Consulting

Consulting packages

Our consulting services are bundled into packages. These serve as a guideline and can be tailored to your requirements. For a customized offer, please contact us.

Consulting »Basic«
Typical Duration: 2–3 weeks
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Quick analysis of market position with a focus on short-term optimization potential.
Remote kick-off
Analysis of market position and competition
Identification of key action areas
Basic strategy development and results presentation for up to 2 action areas, remote
Consulting »Advanced«
Typical Duration: 4–6 weeks
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In-depth Analysis and Development of a Tailored Strategy to Optimize Marketing and Sales Activities.
Remote kick-off
1-day workshop on-site at the client
Comprehensive market and competition analysis
Detailed strategy development including extensive action plan for all relevant action areas, including prioritization
Remote follow-up after 4 weeks
Consulting »Longterm«
Strategic support for at least 12 months
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Long-term Support in the Development and Subsequent Implementation of the Marketing and Sales Strategy.
Remote kick-off
2-day workshop on-site at the client
Comprehensive market and competition analysis
Detailed strategy development similar to the “Advanced” package, including regular updates of the action plan for 12 months
Monthly fixed appointments for implementation and strategy topics
Implementation of selected measures and bi-weekly project meetings
Regular success measurement and adjustment of measures
Cases

References

Work surface with design inspiration: various patterns, textures and color cards, surrounded by markers, adhesive tape and scissors.

Individual workshop at and with Ege

Our services
for
Ege Carpets
:
In-house Workshop
Strategy Consulting
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A person holds up a tablet with an app view while a hand is visible behind it. The picture is made in the style of dark amber and silver.

Gira makes the architects' black hearts beat faster

Our services
for
GIRA
:
Strategy Consulting
Topic Planning
Social Media Concept
Content Creation
Newsletter Concept
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iPad held by two hands showing wienerberger's Startup Canvas.

wienerberger startup CanvasPlus: Proactive ski jump for managing innovations

Our services
for
wienerberger
:
Strategy Consulting
Market Analysis
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All Cases