Rethinking content creation
We ensure that topics, content, and product information appropriate for specific channels and target groups are created in a way that speaks best to the audience. This can result in individualized social content, compelling content for traditional social channels, or a variety of different assets within a content creation hub.
Social Media
Social Media Concept
We develop a comprehensive concept for your social media presence. Core topics, content pillars, and format frameworks form the foundation. Building on this, we define your look and feel. An advertising strategy with measurable KPIs complements the tailored offering for your desired channel.
Social Media Ads
Our campaigns reach your target audience precisely. We create tailored ads and monitor their performance. Through continuous optimization and detailed reports, we achieve measurable results for your success on social media.
Content Creation
Our content team creates creative image and video contributions that showcase your building products in the best light. We develop compelling stories and execute them with strong visuals. From brainstorming to post-production, we ensure content that excites your target audience.
Community Management
We manage your social media channels with dedication and expertise. Daily interactions, quick responses, and active channel development are our focus. Regular analyses help us optimize performance and strengthen your online community.
References
Reference concepts
We develop concepts for your reference presentation. After analyzing your communication, we create a plan for structuring it. This plan optimizes the presentation of your references for the website and social media – both textually and visually.
Reference Reports
Your projects deserve compelling reports. To achieve this, we research, write, and align texts. We conduct interviews with architects and present your references in an engaging and informative manner for your target audience.
Complete Reference Management
We comprehensively manage your reference process: from research to publication. We contact architecture firms and photographers, create texts, and coordinate everything for a professional presentation.
Trade Fairs
Exhibition concepts
Comprehensive trade fair concepts are the focus of our work. Booth design, theme selection, and communication strategy form the foundation. After analyzing the target group and trade fair priorities, we develop creative booth designs. Trade fair activities and accompanying communication round off the concept.
Trade Fair Communication
We create a strategy for accompanying your trade fair activities on social media and other channels. The concept includes communication measures before, during, and after the trade fair. Recommendations for lead management via newsletters complete our offering.
Mystery Visits at Trade Fairs
We optimize trade fair appearances through undercover visits. Our employees act as mystery shoppers and evaluate booth performance according to established criteria. In this way, we continuously increase the professionalism of the trade fair appearance and identify targeted improvement potential.
Email Marketing
Newsletter Concept
We develop customized newsletter concepts with an editorial focus. Our offering includes design templates, a mood board for visual elements, and recommendations on distribution and frequency. Basic reporting completes the concept.
Newsletter Creation
Each month, we create target group-relevant newsletters with engaging content. This includes content creation, image selection, and performance analysis. Each newsletter contains a teaser text and four short texts for informative communication.
Newsletter Monitoring
We continuously analyze newsletter performance and provide regular reports on open, click, and conversion rates. By evaluating recipient interactions, we identify potential improvements for content and strategies.
Copywriting & Editing
Editorial
We create relevant, SEO-optimized content for blogs and websites according to customer specifications. After alignment, we proceed with content creation. If needed, we also support you in finding topics for current, relevant content.
PR Editorial
We write press releases about products, innovations and company news. These strengthen your media presence and provide information about current developments.
Technical Articles
Our well-founded, SEO-optimized specialist articles address specific topics. We complement them with impactful graphics and tables to convey complex content clearly.
Topic Planning
We develop target group-oriented content strategies. In doing so, we define relevant topics, formats, and channels. We recommend suitable communication paths and social media approaches. A basic editorial plan rounds off the offering.
Basics
Photo & Video Production
We showcase your building products effectively. With product photos, image films, and 360° shots, we highlight their unique features. Our team develops visual concepts that appeal to architects and processors. This way, we help you achieve your sales goals.
Graphic Design
We create visual communication that appeals to architects and processors. From product catalogs to digital presentations, we skillfully showcase your building products. Our team develops a consistent visual identity that strengthens your brand and excites your target audience.
Web development
We design landing pages as well as project and campaign websites. In doing so, we rely on our understanding of your needs and develop tailor-made web solutions — from architects for architects.
