Articles from practice: what architects expect, what works at trade fairs and what to watch out for with environmental claims

Three smartphone views of Pinterest with architecture pins, such as red facades, a dark bathroom and a green facade

How to reach architects in early design stages with Pinterest marketing

Gira website with a tiny house reference project on a MacBook. Manufacturer reference communication for architects.

How should manufacturers present reference projects so that they appeal to architects?

Camira stand at ORGATEC 2022: colourful walls with geometric textile panels in shades of orange, brown and red, combined with modern furniture, bar stools and pendant lights.

Eye-catcher or barrier? What makes trade fair stands attractive and what doesn’t

Two cappuccinos with latte art on a wooden table next to a pack of Klöber espresso.

Which trade fair giveaways go down really well with architects and interior architects?

Three women architects and designers in a creative workshop setting, discussing ideas at a table.

What architects and interior architects expect from trade fairs

The hej.build founders Michael Rahmfeld and Hannes Eberlein sitting on a sofa in the office, laughing.

hej.build turns four and is far from finished

Person at a laptop following an online presentation with the quote »Gebt der Zielgruppe, was sie sehen will.« (»Give the target group what it wants to see.«) by Franziska Holzmann, hej.build.

Lost in the feed or in the thick of it? How building product manufacturers reach architects and interior architects on social media

Hands holding a tablet showing a digital document about environmental product declarations (EPDs) in front of a ceramic vase.

Do I need EPDs as a building product manufacturer? Spoiler: yes

Minimalist Westag stand at BAU 2025 with a free-standing door, suspended LED lights and geometric display elements.

Our top 11 stands at BAU 2025 from an architect’s perspective

Modern seating by Softline at Orgatec. Colourful upholstered furniture and minimalist tables in an elegantly designed setting.

What does an architect look for on a trade fair visit?

Material collage with various building and design samples, including pieces of wood and metal, mesh, textiles and coloured panels.

Presenting samples, but how?

Modern glass office complex, partly hidden by green trees, with sunlight shining through the foliage.

How to find your way through the maze of green claims

Courtyard with a circular opening in the roof through which sunlight falls on a tree with red leaves. Walls and floor in smooth concrete.

What building product manufacturers should now consider in their green claims

Modern high-rise with a sculptural entrance in the city of Hanover, with a tram passing in the foreground.

How building products get into public construction projects through tenders

A hej.build team member filming building products from manufacturers with a smartphone.

Content creation with a smartphone instead of a cinema camera

A man giving a presentation to a room full of people.

Three things sustainability communication can no longer do without

Three people walking through a dense forest, surrounded by tall trees and green vegetation.

Why sustainability communication should be directed inwards first

A person dressed in black standing at a lectern.

A guide to understanding and reaching architects

Hannes Eberlein, founder and Managing Director of hej.build, working with concentration at a table in an office, flanked by two potted plants.

How we work (remotely) on our company culture at hej.build

A modern building with glass and white tiles. An elaborate ceiling design with sharp, angular lines.

Reference stories in architecture communication

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