Content strategy for targeted communication

Target group-specific communication

As former architects, we know exactly the needs of your target groups. We develop content strategies that connect building product manufacturers with architects and processors in the contract business. Our approach: tailored, cross-channel and effective.

Relevant content for your target groups

From our own experience, we know which topics concern your target groups:

• Sustainability and energy efficiency
• Digital solutions for planning and execution
• Innovative materials and technologies
• Process optimization in construction

Our content strategy takes these trends into account and makes you a sought-after contact in your industry.

Cross-media concepts for maximum reach

Right from the start, we think of content across channels. This is how your messages reach target groups across all relevant touchpoints:

• Company website and blog
• Social media (LinkedIn, Instagram, Pinterest)
• Trade press and publications
• Fairs and events

By connecting channels, we sustainably increase the visibility of your brand and products.

Structured planning

A well-thought-out editorial plan is the foundation of your content strategy. We work with you to develop:

• Relevant key topics
• Appropriate content formats
• Best publishing times
• Clear responsibilities

In this way, we ensure consistent communication that inspires and engages your target groups.

Let us develop your tailor-made content strategy together. Contact us for a non-binding initial consultation.