Reference concepts

Reference concepts: your products in the best light

Reference analysis: status quo recording and potential assessment

Storytelling concept: narrative structure for reference reports

Visual strategy: visual language development for references

Content planning: cross-media reference editorial plan

SEO optimization: search engine friendly reference preparation

Architecture thrives on images. Show off your best projects with a well-thought-out reference concept. We develop a tailor-made concept for you that optimally presents your projects:

  • Analyze your previous reference communication
  • Storytelling concept for exciting project reports
  • Visual strategy for developing a consistent visual language
  • Cross-media editorial plan for website, newsletter and social media
  • SEO optimization for better visibility in search engines

From idea to implementation

Our offering goes beyond pure concept development. We support you from the very first idea up to the finished reference:

  1. Analysis and design: We examine your current communication and use it to develop a strategy that highlights your strengths.
  2. Producing high-quality content: Our content creation team creates professional architectural photos, product shots, and video clips. For special requirements, we draw on our network of experienced architectural photographers.
  3. Editorial and storytelling: We write compelling texts that present your projects vividly and informatively.
  4. Cross-media preparation: From the outset, we plan content for various channels — from your website to newsletters to Instagram and LinkedIn.
  5. Complete processing: On request, we can take over the entire reference process from A to Z and thus relieve your team.

Experience that pays off

We have already successfully used our expertise for well-known companies such as Gira, ACO Hochbau or Wienerberger are used.

Your added value

  • Professional presentation of your projects increases your credibility
  • Consistent presence across all channels strengthens your brand
  • Optimized findability of your references on the web
  • Save time by outsourcing the entire reference process
  • Access to first-class creative people at attractive conditions

Let's put your projects in perspective together. Contact us for a non-binding consultation.

Have we caught your interest?

Send us a message. We will get back to you by the next business day.

Franziska Holzmann

office@hej.build
Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.
Cases

References

The photo shows a collage of various Gutjahr products.

Everything is going to be a GUTJAHR: architecture communication on all channels

Unsere Leistungen
für
GUTJAHR
:
Strategy Consulting
Content Creation
Newsletter Concept
Editorial
Exhibition concepts
One hand holds an iPhone with a dark silver screen showing a residential apartment.

Reference reports for Gira: The variety of inspiring architecture projects presented to suit the target group

Unsere Leistungen
für
GIRA
:
Reference concepts
Editorial
Contact

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Reference concepts

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We will get back to you shortly. If you have any questions in the meantime, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

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