Social-Media-Konzepte für Bauprodukthersteller

Your presence on Instagram, LinkedIn and Pinterest

In the digital world, social media offer unique opportunities for construction product manufacturers. We develop tailor-made social media concepts that present your brand exactly where architects and processors are looking for inspiration and solutions. Our focus is on Instagram, LinkedIn and Pinterest — platforms that stand out for their visual strength and industry relevance.

Strategy with vision

Together, we develop a social media concept that strengthens your brand and inspires your target group. Our approach includes:

• Target group analysis: We study the needs and interests of your customers to create content that really appeals.
• Content strategy: We develop tailor-made content pillars and formats that underline your expertise and offer added value.
• Visual concept: Your brand presence is designed to be unique and recognizable in order to stand out from the competition.
• Channel selection: We choose the most effective platforms to maximize your reach and make the most of your resources.
• Measuring success: By defining clear key figures, we can continuously evaluate and optimize the success of your social media activities.

Content that moves

We focus on content that not only informs, but also inspires and encourages action:

• Architectural references: We present your products in construction projects and show their practical application.
• Informative videos: Short, concise clips demonstrate construction processes, provide design tips and illustrate the benefits of your products.
• Trending posts: We position you as a thought leader by reporting on current developments in architecture and construction.
• Sustainability focus: Contributions to environmentally friendly construction and innovative materials underline your commitment to future issues.

By combining these types of content, we create a varied and interesting feed that binds your target group in the long term and encourages regular interaction.

Holistic marketing

Your social media activities aren't an isolated area, but an integral part of your overall marketing strategy. We ensure that all channels work together harmoniously:

• Consistent messages: Your key messages are consistently communicated across all platforms.
• Cross-channel promotion: We link your social media content with other marketing measures such as email marketing or content marketing.
• Lead generation: Through targeted call-to-actions, we direct interested users to your website or product pages.
• customer loyalty: Regular interactions and valuable content strengthen the long-term relationship with your customers.

Through this holistic approach, we create a coherent brand presence that strengthens your position in the market and opens up new business opportunities.