Trade fair check: Your appearance in the test
Objective evaluation of exhibition stand performance
Detailed analysis of strengths and weaknesses
Well-founded basis for strategic decisions
Use trade fair budget more effectively
Increasing customer satisfaction at trade fairs
Trade fair check: objectively evaluate your appearance
When it comes to trade fair appearances, overall experience is decisive for success. Our Mystery Visit concept analyses the entire trade fair experience and provides valuable insights for optimization. This is how you create impressive experiences for your visitors and set yourself apart from competitors.
Our service: Holistic evaluation of the trade fair experience
Our mystery shoppers experience your trade fair appearance from a visitor's point of view. They rate:
- Overall impression and atmosphere of the exhibition stand
- Information transfer and product presentation
- Interaction options and visitor guidance
- The uniqueness and memorability of your appearance
Based on proven criteria, we provide you with a well-founded analysis of your trade fair experience.
Your benefits: Insights for optimal trade fair appearances
Our mystery visits offer you:
- Detailed insights into the impact of your trade fair presence
- Qualitative statements about experience quality
- Identification of unique selling points and potential for improvement
- Expert assessments for your concept optimization
These insights help you create unforgettable trade fair experiences.
Our approach: experience-oriented analysis
We tailor the analysis individually to your goals. Our holistic approach includes:
- Careful preparation and briefing of mystery shoppers
- Carrying out covert visits during the fair
- Structured evaluation of collected impressions and data
- Preparation of a detailed report with specific recommendations for action
Use mystery visits as a tool to continuously develop your trade fair appearances into a unique experience for your visitors.
References
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