Editorial

Professional website copy for building product manufacturers

SEO-optimized product descriptions

Target group-oriented landing pages

Technische Datenblätter in verständlicher Sprache

Communication of sustainability issues

Application-oriented FAQ pages

Content for your digital presence

We develop website texts that present your building products in the best light. Our team combines professional know-how with a target group-oriented approach. In this way, you can reach architects and processors equally effectively.

Our texts make your brand stand out:

  • SEO-optimized product descriptions
  • Target group-oriented landing pages
  • Comprehensible technical data sheets
  • Clear communication of sustainability issues
  • Application-oriented FAQ pages

From idea to convincing text

We will guide you step by step to the perfect website content:

  1. Detailed briefing: We record your wishes and goals precisely
  2. Concept development: We plan structure and key messages
  3. Copywriting: We formulate clearly, comprehensibly and convincingly
  4. Voting: You provide feedback, we optimize the text
  5. Finalization: You get content that motivates your target group to take action

Always at the cutting edge of the construction industry

On request, we can also assist you in finding topics. Our team researches current trends and relevant developments in the construction industry. Here's how your content always stays:

  • Up-to-date and interesting
  • Technically sound
  • Focused on the needs of your target group

With our support, position yourself as an expert in your field. We help you find the right topics and communicate them convincingly.

Have we caught your interest?

Send us a message. We will get back to you by the next business day.

Saskja Jagenteufel

office@hej.build
Saskja Jagenteufel, Head of Consulting & Creation at hej.build, stands in front of a blue wall and looks at the camera.
Cases

References

A person is holding an iPhone and is in the shade while opening the Instagram app. The painting is in the style of contemporary archaeology and combines elements of Australian tonalism, innovative page layout, dark brown and silver as a color palette, collaboration and collectives, engineering/construction and design, and glazed surfaces.

Klimaform: Profound research and information, without the need to read through specialized books

Unsere Leistungen
für
wienerberger
:
Strategy Consulting
Content Creation
Editorial
Social Media Concept
Community Management
One hand holds an iPhone with a dark silver screen showing a residential apartment.

Reference reports for Gira: The variety of inspiring architecture projects presented to suit the target group

Unsere Leistungen
für
GIRA
:
Reference concepts
Editorial
The photo shows a collage of various Gutjahr products.

Everything is going to be a GUTJAHR: architecture communication on all channels

Unsere Leistungen
für
GUTJAHR
:
Strategy Consulting
Content Creation
Newsletter Concept
Editorial
Exhibition concepts
Contact

Submit a project request for:

Editorial

Interested in getting to know us? Simply fill out the contact form below. We’ll get back to you—usually by the next business day.

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Thank you for your request

We will get back to you shortly. If you have any questions in the meantime, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

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