Project focus
Our goal was to position Cedral successfully on social media and maximize the existing reach with a solid concept. Through a thorough analysis of the target audience and a tailored editorial and content plan, we developed a fresh concept and oversaw its implementation.
Thanks to the intensive and effective collaboration, we received an appealing, fresh concept that provides us with more freedom in topic selection and implementation. The brainstorming sessions have significantly advanced us and provided numerous ideas that will inspire us not only for the current year but far beyond. We look forward to the many upcoming successes. — Vera Gerdes, Brand Manager Cedral
Our services
🔎 Analysis of Existing Channels: We first took a closer look at Cedral’s target audiences—architects and processors. Where do they spend their time on social media, and what interests them? With this information, we reviewed the existing social media channels and provided recommendations on media budget and channel strategy. The focus was on Instagram.
📑 Social Media Concept: Based on the analysis, we developed a comprehensive concept. This included defining content pillars, selecting relevant topics and formats, and developing a consistent look & feel for the Instagram channel. A specially developed design system in Figma and practical guidelines for successful captions and community management rounded off the concept.
💼 Workshop for Concept Implementation: How do you implement the concept efficiently? That was the goal of our three-hour workshop. Topics such as quick content creation, content repurposing, brainstorming, and adapting social media strategies were thoroughly covered. We also provided helpful software recommendations and explained how to use the new design system.
📅 Two-Month Content Creation: To put the concept into practice immediately, we created content for two months. Our focus was on the sustainable reuse of existing website content. We developed posts, reels, and stories, wrote captions, and organized the editorial planning.
