Project focus
The narrower brick is processed “fresh-on-fresh.” This means that both the masonry and the joints are created in a single step, with excess mortar being directly smoothed off with a trowel. Sounds simple? That’s because it is – and our instructional video demonstrates just that.
Our services
🧠 Concept development: To ensure a well-structured shoot, we developed a concept and a detailed storyboard.
🎥 On-site execution: At the wienerberger plant in Kirchkimmen, we documented the brick’s processing together with two application technicians from Wienerberger and conducted an insightful interview with the product manager.
🖥️ Post-production: We then edited the footage and compiled it into an informative and cohesive video.
This project highlights our ability to transform technically complex subjects into engaging videos that communicate intricate content in a clear and audience-appropriate manner.
»A challenging project where the goal was to present a lot of information in an appealing film. In the end, I can only say: MISSION COMPLETED!« – Carmen Emmermann, wienerberger
Sustainability commitment
The Terca Eco-brick® helps reduce the carbon footprint and efficiently utilize resources. It is five centimeters narrower than traditional facing bricks. This feature not only changes the processing technique but also has a positive impact on the environment. This project was particularly important to us because of its sustainable component. You can read more about our stance on this here.
About wienerberger
wienerberger is the go-to source for sustainable construction with clay building materials. With a deep understanding of the needs of architects and builders, they offer (product) solutions that not only simplify everyday planning but also shape the aesthetics of architecture. To consistently drive innovation and stay at the cutting edge, we support wienerberger in setting trends and actively shaping the future of construction.
