Target Group Interviews

Architect Insights: Understanding Architects, Seizing Market Opportunities

Architect insights: Make informed decisions

Target group DNA: Decode needs accurately

Architecture trends: Identify future opportunities early

Persona profiling: Align marketing with precision

Leverage feedback power for marketing & sales

Gaining Insights

We conduct qualitative interviews with architects and key figures in project business. These conversations provide valuable insights into the needs, challenges, and decision-making processes of your target group. With this knowledge, you can optimize your target group communication and product development with precision.

By Architects, for Architects

Our team consists of former architects and interior designers. This means we speak the language of your target group and have a broad network within architecture firms in the German-speaking region. Our architecture advisory board, made up of leading experts in architecture, interior design, and project development, helps us stay closely connected to your target group.

Understanding the Planning Routine

Through our interviews, you gain concrete insights into the daily planning routine of architects. These insights form the foundation for the optimal development of your sales and marketing strategies, enabling you to make data-driven decisions and allocate your resources effectively.

Strengthening Collaboration

We foster dialogue between manufacturers and users, leading to better products and solutions. Leverage our network and position yourself as a market leader who truly understands the needs of your target group.

Have we caught your interest?

Send us a message. We will get back to you by the next business day.

Franziska Holzmann

office@hej.build
Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.
Cases

References

Small clay figure with white flowers, bricks by wienerberger in front of a green wall. Flowers placed in bricks.

From shootings to social: Content hub for wienerberger

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Target Group Interviews
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Target Group Interviews

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We will get back to you shortly. If you have any questions in the meantime, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

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