Market and target group analyses for construction product manufacturers

We help you to successfully position your brand in the construction sector. Our team consists of former architects and interior designers with many years of experience in planning offices. We use this insider knowledge to provide you with deep insights into the industry.

Profound market analysis

We analyse the construction products market comprehensively, taking into account the specific requirements of the contract business. Our research covers market characteristics, market size and market segments as well as economic expectations. We evaluate framework conditions and identify relevant trends. In this way, we create the basis for your sustainable competitive positioning.

Understanding the target group

We understand the needs of your most important target groups — architects and processors. Through targeted surveys and analyses, we identify their requirements and wishes. You can incorporate these insights directly into your product development and marketing strategies.

Strategic orientation

Based on our analyses, we develop tailor-made strategies for your marketing and sales. We help you identify and utilize trends at an early stage. With our help, you can optimally position yourself in the market and ensure your long-term success.

For Wienerberger, for example, we created a startup database that clusters startups relevant to the construction industry according to degree of innovation, cooperation potential and timeliness. More about the project Find out here.

From analysis to implementation

We support you from analysis to implementation. Our offer includes:

• Trend analyses in the construction products market
• Target group surveys of architects and processors
• Competitive analyses in the construction products sector
• Determining market potential for construction products
• Strategy development for your product positioning

Find out more about our Implementation offers.

Use our industry knowledge and experience to strengthen your position in the construction products market. Contact us for a tailored analysis and strategy.