Project focus
How does the sales team of a very popular Scandinavian design brand manage to speak with a unified voice, strategically select projects that are suitable for their own brand and act confidently at the right time in everyday planning? Muuto faced this challenge, which is why we strengthened the team through a tailor-made workshop, individual survey and exchange with interior designers and prepared it for market changes.
Our services:
👥 Intensive preparation: Through preliminary discussions and a tailor-made questionnaire, we got to know the team's challenges and were thus able to plan a targeted workshop.
📚 Individual workshop agenda: A two-day seminar was developed, which included theoretical principles as well as practical topics in the furniture industry and interior planning.
🔍 Expert input: Through discussions with interior designers and the involvement of two experts in the workshop itself, a realistic exchange was promoted.
💼 Practical tools: The team was given concrete tools to effectively organize day-to-day sales and make strategic decisions.
📈 Outcome: An individually designed masterclass for 15 participants, which enables the team to speak with one voice and grow together.
“By working with hej.build, we have not only strengthened our internal communication, but also our understanding of the market and our positioning in it. The individually tailored masterclass brought our team closer together and opened up new perspectives for us. An invaluable asset for Muuto. The individuality and approachability that the hej.build team brings also made the workshop what it was.” — Marius Ummenhofer — Head of Sales Contract DACH
And that's what Muuto does:
As one of the major players in Scandinavian design, Muuto offers products that impress with new perspectives. Close collaboration with contemporary designers and a deep understanding of materials and craftsmanship characterize the range. This project reflects Muuto's commitment not only to invest in product design and innovation, but also in the people behind the brand. We are delighted to be part of this development.
