The concept balances clean, structured design with a communication style tailored to architects. A key element: exhibits designed for long-term use, ensuring flexibility across multiple trade fair formats. From the initial idea to a tangible design, we developed mood boards, 3D renderings, and pragmatic visualizations that brought the vision to life.
Project Focus
The goal was to design a trade show booth that clearly conveys the values of Etex while maintaining the distinct identity of its sub-brands. The product and service solutions were made tangible through a well-thought-out design that encouraged interaction and engagement.
»A huge compliment for the well-thought-out and sustainable concept at BAU. The seamless combination of innovation, resource efficiency, and forward-thinking solutions truly impressed us.« Vera Gerdes, Brand Manager Cedral & Eternit at Etex
Our Services
🎨 Design Concept: A cohesive approach that visually unites the three brands on a shared exhibition stand.
🛠 Exhibit Development: Creation of display elements designed for long-term use across multiple trade show formats.
📐 Visual Concept Representation: Brought to life through mood boards, 3D visualizations, and pragmatic design plans.
🏗 Spatial Planning: Strategic placement of key visuals and core messages for effective brand communication.
About Etex
Etex is a global manufacturer of building materials with a long-standing tradition in facade solutions. For decades, fiber cement has been synonymous with durable architectural materials. Today, with brands like Cedral, Equitone, and Eternit, the company offers a versatile portfolio of roofing and facade solutions widely used in architecture and the construction industry.
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