Through creative approaches, hands-on tools, and an inspiring exchange of ideas, participants gained insights to enhance their sales efforts. The workshop was hosted at the stunning Kanaal site, designed by Axel Vervoordt, which is worth a visit in its own right. Another highlight was the collaboration with Ege’s exceptionally experienced distributor team. Their deep knowledge, years of industry expertise, and keen understanding of the market were instrumental in driving meaningful discussions and achieving outstanding results during the workshop.
Project Focus
The workshop aimed to empower Ege’s distributor network to enhance their impact in project-driven sales. Together, participants exchanged experiences and developed strategies to position Ege as a trusted partner for architects in project business.
Our three interactive stations:
- Ege Brand Story: Identifying the key USPs relevant to the target audience.
- Product Presentation Hacks: Fresh ideas to refine how Ege’s product portfolio is presented.
- Q&A Session: Open dialogue with an interior designer – no sales pressure, just valuable insights.
Our Services
- 👥 Tailored Workshop Design: A customized approach focused on the unique challenges faced by Ege’s distributors.
- 📚 Keynote Presentation: A compelling introduction to the topic of "How to Talk to Architects", sharpening focus on and understanding of the target group.
- 📄 Documentation: A concise PDF summary of the workshop outcomes for participants to reference in the future.
- 💡 Long-term Takeaways: Practical tools and fresh strategies to elevate daily interactions with architects.
About Ege Carpets
Founded in 1938 in Denmark, Ege Carpets is one of the world’s leading manufacturers of textile flooring. Sustainability is more than just a buzzword at Ege – it’s a core principle. Many of their products are made from recycled materials, such as old fishing nets. This approach combines sophisticated design with a strong commitment to the environment, showcasing how the construction industry can adopt a forward-thinking, responsible mindset.
