What is it about?
You fit out buildings with your products, but the reference project that goes with it looks generic and misses the mark with architects and interior architects? Prepared properly, every reference project becomes a tool that builds trust, inspires design practices and gives marketing and sales a reliable supply of content.
- The target group’s view: what architects and interior architects expect from a reference project and how they use reference projects in their daily work
- The reference process: a lean workflow for finding projects, clearing rights and preparing content, even with limited resources
- Effective formats: which reference formats work for leading manufacturers and how to reuse content
Who is the Industry Update for?
For marketing and sales at building product manufacturers and interior brands who want to use reference projects to approach architects and interior architects.
The experts
Manuela Schrayvogel
Around 20 years of experience in communication and design agencies. Responsible for brand management at abj Architekt:innen since 2023, where she is expanding the internal reference process.
Michael Rahmfeld
Studied architecture and architecture media management. Translates the design perspective into concrete actions for building product manufacturers, from identifying projects to publication.
Franziska Holzmann
Interior architect and designer, trained in Germany and Finland. Moderates the Industry Updates and brings in her perspective from project practice.