Project focus
Through targeted impulses, we not only enhanced the sales team’s understanding of Ege’s target audience but also demonstrated effective methods for delivering compelling company presentations beyond the usual consultation and sampling of specific construction projects. How do we speak the language of creatives? How do we present Ege as an indispensable partner? With questions like these, we engaged in an intensive exchange—supported by our direct experiences with the sales team in Berlin, Frankfurt, and Düsseldorf.
Our services:
👥 Individual pre-analysis: Through meetings with the sales team prior to the workshop, we gained authentic insights into the challenges and opportunities in their daily sales activities.
📚 Tailored workshop: We designed a half-day workshop with specific content and elements tailored to Ege’s needs.
📄 Workshop follow-up: The results developed by the Ege team during the workshop were extensively documented and summarized.
💪🏻 Identification of action points: The workshop follow-up includes valuable insights and ideas from the team for internal processing.
»This workshop was very valuable. The new perspectives and deeper understanding of our target audience not only strengthened us as a team but also changed our outlook on daily work. A big thank you to the team that made this inspiring morning possible.« – Matthias Quinkert, Managing Director, Ege Carpets DACH
About Ege:
Founded in 1938, Ege Carpets is now one of the largest manufacturers of textile flooring, placing sustainability at the core of its work. With products made from recycled materials like old fishing nets, Ege demonstrates that design and environmental protection can go hand in hand. The opportunity to conduct this workshop as the year’s kickoff together with the team reflects Ege’s commitment to investing not only in products but also in the people behind the brand.
