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Muuto: an in-house workshop after which the project sales team in the DACH region speaks with one voice

Muuto may not have much to do with roofs (»Dach« in German), but it has all the more to do with the DACH region. In a two-day in-house workshop, the project sales team for Germany, Austria and Switzerland clarified what it focuses on and how it responds to changes in the market.

Client
Muuto
Period
May to October 2023
Service areas
Strategy Training
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Still life with wood samples, colour fields and geometric shapes in Muuto’s colour palette. Light woods, olive green and light blue against a grey background.

Project focus

Muuto is a popular brand for Scandinavian design. The sales team faced three questions: how does it speak with one consistent voice? How does it choose projects that suit the brand? And how does it navigate the day-to-day design process confidently and at the right time? We prepared the team for this with individual interviews, a workshop developed specifically for them and an exchange with interior architects.

The outcome

The sales team came out of the workshop with a shared line on how to present itself, practical tools for choosing projects and a clearer picture of how architects work. Thanks to the preparation in one-to-one conversations and the direct exchange with experts, the team also grew closer together.

Presentation at the in-house workshop for Muuto: slide »Der Architekt« (the architect) on a screen, participants listening at tables

»Working with hej.build has not only strengthened our internal communication but also our understanding of the market and our positioning in it. The individually tailored masterclass brought our team closer together and opened up new perspectives for us. An invaluable asset for Muuto. The individuality and approachability that the hej.build team brings also made the workshop what it was.«

Marius Ummenhofer Head of Sales Contract DACH, Muuto

Our services

  1. Strategic analysis: preliminary talks and individual interviews to identify the challenges in the team.
  2. Workshop design: a two-day agenda with theory, practice and input from experts.
  3. Involving experts: interviews with interior architects and two specialist experts as participants in the workshop.
  4. Delivery: moderating and leading the two-day masterclass for 15 participants.
  5. Practical toolbox: practical tools for everyday sales work and for strategic decisions.

About Muuto

Muuto is one of the leading providers of Scandinavian design. Its range is created in close collaboration with contemporary designers and includes products for residential and contract interiors. Muuto is an established name in the DACH market.

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