What is it about?
In the seminar »Architekt:innen erreichen« (Reaching architects), you learn how project sales work and how to approach the key target groups in the specification-led project business. The two days help you position your company, your product solutions and yourselves with architects, interior architects and property developers.
The seminar suits sales and marketing alike, from territory sales and key account management to career changers from the design side. Exchange between participants is a firm part of the approach, so we deliberately put together a mixed group from different segments. The group was limited to 15 people.
How does it work?
The seminar starts with an online kick-off so everyone can get to know each other. At the venue, the content builds step by step: basics of architecture and design, reports from practice and concrete recommendations for approaching the target groups in marketing and sales, plus the milestones and stumbling blocks on the way to getting specified in projects. All course notes and materials were provided digitally. In a Q&A with the architect Christiane Will, you talk directly with the target group.
A central location above the rooftops of Frankfurt
The conference room at MÄCKLER ARCHITEKTEN, with views of the Westhafen Tower and the skyline, sets the scene for two intensive seminar days.
The experts
Michael Schuster
Long-standing specification consultant, including at TECE Deutschland, JUNG, HEWI and Dornbracht, and active in BDA, BDIA, VfA and DGNB. Editor-in-chief of the architecture magazine DBZ since July 2022 and member of the senior management team at the publisher Bauverlag.
Christiane Will
Studied architecture at TU Kaiserslautern. After working at Kahlfeldt Architekten in Berlin, she joined MÄCKLER ARCHITEKTEN in Frankfurt in 2012 and has been Managing Director since 2022. Responsible for technical design and detailing, with a focus on material selection and sustainable building solutions.
Franziska Holzmann
Dipl.-Ing. in Interior Architecture (FH), MA Spatial Design. Interior architect and designer, trained in Germany and Finland. Combines design, strategic planning and architecture communication. Previously a property developer and founder of a design consultancy.