What is it about?
Sustainability has quickly become one of the central topics in corporate communication, and it raises many questions. In the masterclass »Sustainability in Marketing & Sales«, you learn the key basics of sustainability communication, leave your own uncertainties behind and learn how to position your company’s products and stance with architects and property developers. Our host is HPP Architekten in Düsseldorf.
- What do architects need to know, and what will future projects require?
- How do you build up knowledge of sustainability in your own team in a structured way?
- Which data and certificates do you need to provide to still be considered in designs or included in tenders at all?
The focus is on collaboration between marketing and sales, because with sustainability in particular, transparency between the two is essential.
How does it work?
A few weeks beforehand, a remote kick-off gave everyone the chance to get to know each other. On the first day, HPP’s sustainability team around Julian Gaviria shares its experience. After a networking dinner, the second day is about applying this to your own work in marketing and sales. In an online follow-up a few weeks later, we talked about first experiences in day-to-day work.
The experts
Michael Rahmfeld
Studied architecture and architecture media management and worked in architecture practices and communication agencies before founding hej.build.
Saskja Jagenteufel
MSc in Architecture and Urban Planning, architecture media manager and sustainability manager (IfZ). After years in design practice, she specialised in architecture communication. Previously head of press and public relations at architecture practices.
Julian Gaviria
Shares responsibility for HPP’s sustainable transformation, from ESG implementation and energy and sustainability consulting to sustainable design standards. Certified DGNB Auditor, DGNB Consultant and DGNB ESG Manager.
Maria-Josephine Jaspers
Dipl.-Ing. in Interior Architecture. Advises HPP’s projects on materials and products and looks after the practice’s physical sample library and material database, including sustainability indicators such as EPD and C2C.
Felix Jansen
Studied applied communication and media science and has been with DGNB, Europe’s largest non-profit organisation for sustainable building, since 2015. Gave the talk »Nachhaltigkeitskommunikation entmystifiziert« (Sustainability communication demystified).