What is it about?
In the Project Sales Masterclass, you learn how project sales work and how to approach the key target groups in the specification-led project business. The two days help you position your company, your product solutions and yourselves with architects and property developers.
The masterclass suits sales and marketing alike. Exchange between participants is a firm part of the approach, so we deliberately put together a mixed group from different segments. The group was limited to 12 people.
How does it work?
A common thread runs through the content, which builds step by step. In a remote kick-off a few weeks beforehand, we adapt the programme to your questions and your level of knowledge. At the venue, participants got the basics of architecture and design, reports from practice and concrete recommendations for approaching the target groups in marketing and sales. We look at how the two departments work together and at the milestones and deal-breakers on the way to getting specified in projects. In a Q&A session, you talk directly with the target group, in this case with the architect Christiane Will of MÄCKLER ARCHITEKTEN.
The experts
Michael Schuster
Long-standing specification consultant, including at TECE Deutschland, JUNG, HEWI and Dornbracht, and active in BDA, BDIA, VfA and DGNB. Editor-in-chief of the architecture magazine DBZ since July 2022 and member of the senior management team at the publisher Bauverlag.
Franziska Holzmann
Dipl.-Ing. in Interior Architecture (FH), MA Spatial Design. Interior architect and designer, trained in Germany and Finland. Combines design, strategic planning and architecture communication. Previously a property developer and founder of a design consultancy.
Christiane Will
Studied architecture at TU Kaiserslautern. After working at Kahlfeldt Architekten in Berlin, she joined MÄCKLER ARCHITEKTEN in Frankfurt in 2012 and has been Managing Director since 2022. Responsible for technical design and detailing, with a focus on material selection and sustainable building solutions.