What is it about?
Architects expect more than product information on social media. They look for inspiration, professional value and solutions for their work, whether they are researching materials, in the concept design stage or scrolling after work. Those who stay visible are the ones who strike a chord with the target group at the right stage.
The Industry Update looks at the topic from three perspectives:
- The target group: how architects use social media professionally, what inspires them, what they save and how platforms influence their decisions
- Platform and creators: which formats work with architects and how manufacturers work with content creators
- Implementation: from choosing a platform and building a sound strategy to measuring content
Who is the Industry Update for?
For marketing, sales, brand and social media management at building product manufacturers and interior brands who want to focus their digital communication on architects and interior architects.
The experts
Angelika van Putten
Specialises in existing buildings and modern new work spaces. Deputy chair of the North Rhine-Westphalia branch of the BDIA, the association of German interior architects. Showed how architects use social media in their everyday design work.
Katharina Benjamin
With Kontextur, she has built one of the largest Instagram accounts in the German-speaking architecture scene, with more than 100,000 followers. Studied architecture at the Bauhaus-Universität Weimar and worked for Peter Zumthor.
Kim Voit
Studied architecture and, among other things, looks after the Instagram account of Klimaform, which won the Architects’ Darling Award. Translated the insights into recommendations for manufacturers.
Franziska Holzmann
Interior architect and designer, trained in Germany and Finland. Moderates the Industry Updates and brings in her perspective from project practice.