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Pinpoint landing in the tender: how to place your brand in building projects

How can specification texts be prepared so that they work for design teams and clients? Practical tips from the design side by tender expert Christine Klug.

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Date
Format
Industry Update
Location
Online
Language
The event is held in German.
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What is it about?

There are many routes into a project. If you regularly rely on tenders, the calls for bids in which products are specified for a building project, you will wonder how your own portfolio can land precisely in the specifications. That is a challenge, because such procedures usually require neutral wording.

To open our online series, we look at how to recognise and avoid dead ends in tenders. Christine Klug, architect at assmann gruppe in Dortmund, and her colleague Natalia Lang share their experience and tips from the design side. Their job is to phrase requirements so that many suitable bids come in. Manufacturers can help with this.

  • Recognising where specification texts can be improved
  • Understanding and taking into account the criteria for product-neutral tenders
  • Telling public and private clients apart

Who is the Industry Update for?

For marketing and sales at building product manufacturers and interior brands. Marketing learns why a product description is not yet a specification text. Sales sees how its product knowledge can pave the way into the tender and make the work of architecture practices easier.

The experts

Portrait of Christine Klug

Christine Klug

Architect, Head of Construction Management at assmann gruppe

With assmann gruppe in Dortmund since 2011, focusing on tendering and contract award and on project management in general planning. Around 80 per cent of the practice’s commissions come from the public sector.

Portrait of Natalia Lang

Natalia Lang

Architect, construction management at assmann gruppe

With assmann gruppe since 2021, focusing on tendering and contract award. Responsible for tenders for individual trades and functional specifications for the public sector.

Portrait of Franziska Holzmann

Franziska Holzmann

Moderator, Strategic Consultant at hej.build

Interior architect and designer, trained in Germany and Finland. Moderates the Industry Updates and brings in her perspective from project practice.

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