Gira: reference stories from ambitious architecture that show architects Gira products installed in real buildings

Gira wanted to show new reference projects on a regular basis. That called for a lean process that clearly defines every step. We developed it with Gira and have run it ourselves ever since.

Process development

Gira knows its target group: architects and interior architects have high visual standards and know their subject. For them, reference projects with specific product applications are a key decision criterion. To make sure these reports appear regularly and to the same standard, the process covers every step, from research to publication.

Making contact and gathering information

At the heart of it is our direct communication with the architecture practices responsible. We set up our own procedure for approaching the practices. This is how we obtain information, quotes and professional photos of the projects.

Creating and publishing content

The information we gather goes into editorially prepared reference stories, which we publish on the Gira architecture website. Everything from writing and image selection to entering the content into the website is in our hands.

We have been responsible for preparing references for Gira since 2020. The result is a collection of reports on ambitious architecture that shows Gira’s products in use and gives architects and interior architects ideas for their own projects.

1. Process development: setting up a fixed procedure for regularly producing and publishing architecture reference stories.
2. Communication with architecture practices: contacting and coordinating directly with the architects responsible for the reference buildings.
3. Content creation: editing the project information into reference stories ready for publication.
4. Website management: entering and publishing the finished reports on the Gira architecture website.

Gira is one of the leading providers of intelligent building technology in Germany. Based in Radevormwald, the company develops and produces switches, sockets and networked system solutions for ambitious architectural projects. With its own architecture section on its website, Gira addresses architects, interior architects and specialist engineering consultants (building services, structure, fire safety).