Duravit: a new architecture section on the website that offers architects inspiration, references and services for every planning stage

Before the relaunch, Duravit’s information for architects ran on the same website as the content for end customers. To help design practices find what they need faster, they were to get a section of their own.

With so many topics, references and services, the key question was: what actually helps architects in their day-to-day work and what just holds them up? We restructured the existing content and reduced it to what matters to the target group.

In the new structure, the topics build on each other. Inspiration sits where it’s needed, hard facts where things have to move fast in day-to-day planning.

First, we developed a dedicated site architecture for the new section. The content is organised into clear topic areas that reflect the entire planning process: from initial inspiration and specific project solutions to expertise and services.

At the same time, we got to work on the copy: we revised the existing content and every article for the new section. It was important to us to address the target group in its own language, to put the messages clearly and to optimise the copy for GEO and SEO.

We then built the section in Duravit’s CMS: we set up the new page structure, entered all the content and linked it properly to the main website. So that the section also helps visitors find their way at a glance, we designed the key information and service tiles in the corporate design.

With the new architecture section, Duravit has a digital point of contact geared to the working reality of specialist engineering consultants (building services, structure, fire safety) and architects. The platform brings together inspiration, project examples and concrete support in a clear structure.

1. Content concept: developing a logical site architecture that brings together references, inspiration and services for day-to-day planning.
2. Copywriting and tone of voice: copy in the language of architects and interior designers that gets expertise across in an engaging way.
3. Implementation in the CMS: setting up, designing and maintaining the content in Duravit’s content management system.