Masterclass

Masterclass “Sustainability in Marketing & Sales”

In our “Sustainability in Marketing & Sales” masterclass, you will learn the most important principles and strategies relating to sustainability communication.
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31.08. to 01.09.2023
HPP Architects & Eventspace Hentrichs, Düsseldorf
upon request
The event you have requested has already taken place and is unfortunately no longer bookable. Please take a look on our other dates and find a suitable alternative.
The photo shows the HPP Hentrich's Lounge; a meeting room in an open conference facility. The design follows the style of raw urbanism with a combination of light pink and dark beige. The image was taken with a Zeiss Ikon ZM camera and shows the use of a reinforced concrete structure. The room blends harmoniously into the surrounding urban environment and offers attractive street views.
HPP Hentrich's Lounge (Photo: Ralph Richter Photodesign)

What is it about?

Within a very short period of time, sustainability has become one of the central topics in corporate communication, which poses major challenges for all parties involved with a variety of questions and ambiguities. In our “Sustainability in Marketing & Sales” masterclass, you will learn the most important basics about sustainability communication. The content of our two-day seminar will help you both to overcome your own uncertainties and to place your company's products and attitude with architects and project developers. And that in the vicinity of one of Germany's most successful architecture firms: at HPP architects in Düsseldorf.

The masterclass is suitable for anyone who is looking for answers to the following exemplary questions:

  • What are the (knowledge) needs of architects and what are the requirements of future projects?
  • How can you build up knowledge about sustainability in your own teams in a structured way?
  • Which data & certificates do I have to provide in order to be planned or advertised at all in the future?

The focus of this masterclass is on the integration and exchange of experiences between marketing & sales, as transparent cooperation is essential, especially in the context of sustainability.

Who is our masterclass aimed at?

  • Construction product manufacturers from all trades and sectors, such as manufacturers of building materials, elements and materials for construction, outdoor and indoor use, manufacturers of home and building technology, electrical installations, fittings, furniture and lighting, room textiles and acoustics, bathrooms and plumbing.
  • marketing: Marketing employees from construction product manufacturers gain important target group insights and practical tips & tricks to get started quickly and avoid greenwashing.
  • Key account/sales: The master class enables sales staff to expand their high quality of advice on the subject of sustainability, to be able to make reliable statements and to know the most important project requirements.
  • Team leaders: The masterclass enables team leaders to create their own foundations on the topic of sustainability, to apply these as a basis to the team in order to set the course for qualified sustainability communication.
  • Sustainability managers: By exchanging ideas with other participants, sustainability managers are enabled to better understand marketing and sales requirements and also to increase target group understanding.

What's the point?

“Getting into action” is our stated goal paired with maximum gain in knowledge combined with a relaxed and open atmosphere. After two intensive seminar days, you will go home with clear recommendations for how to deal with statements and content relating to sustainability when addressing target groups.

The group size, which is limited to 16 people, creates a “safe space”, which enables effective discussions with the entire group as well as individual challenges and questions. You will gain clarity regarding the current and future expectations of the target group and be aware of greenwashing vs. true sustainability. It doesn't matter whether your company is just at the beginning of the sustainability journey or has already achieved the first milestones: The specific recommendations for action, insightful insights from the target group and the valuable exchange with other companies help in every phase of the transformation.

How does it work?

The two-day seminar is just the icing on the cake: In order to best adapt the masterclass to your needs, wishes and questions, we meet at a remote kickoff a few weeks before the appointment to get to know the other participants and get in the mood together.

And then it continues live and in color: On the first day at HPP Architekten, we will be able to enjoy the concentrated expertise of the sustainability team led by Julian Gaviria, Head of Sustainable Transformation at HPP. After a networking dinner at the end of the day, the knowledge for your own work in marketing and sales will be transferred on the second day. In a digital follow-up a few weeks later, we talk about your first experiences that you have gained back in everyday working life and address them individually. They also have access to the Masterclass community and can exclusively participate in our quarterlies, which are 90-minute web sessions on relevant topics.

Benefits at a glance

  • Interdisciplinary seminar content: We developed the Masterclass program together with architects, sustainability professionals and experts from marketing and sales. In this way, we ensure a high level of practical relevance for you.
  • Understanding target groups: You will receive an overview of the most important project requirements and the needs of the target group in order to be able to communicate and act in a relevant and “on point” way.
  • Structured knowledge development: We support the statement “A company is only as good as its employees” and give you practical tips on how your own teams (marketing & sales) can build up knowledge and implement it quickly.
  • Growing community: Participants get exclusive access to our teams community — even after the seminar is over. We believe in the power and efficiency of networking & sharing with one another.
  • Additional digital appointments: The master class starts with a kick-off to get to know each other before the actual seminar and ends after about four weeks with the exchange of experiences in the final follow-up.
  • Digital access to learning materials: We provide all participants in our master class with all scripts and accompanying documents digitally — including further content for self-study.

Curriculum

Digital kick-off & getting to know each other on August 22, 23

One week before the seminar, participants and the team of trainers get to know each other digitally. We address individual questions and challenges in order to integrate them into the seminar agenda.

Workshop day 1

Status quo in the target group “hosted by HPP”

from 9:30 a.m.

  • Arrival & check-in

10:00 a.m. - 10:30 a.m.

  • Welcome and office presentation by HPP Architects
  • Classification & relevance for the target group
  • legal and (construction) policy framework

10:30 a.m. - 12:30 p.m.

  • Establishing sustainability in architecture firms
  • Challenges for projects with particular sustainability requirements
  • Requirements and wishes for construction product manufacturers (including for the life cycle assessment of projects)

12:30 p.m. - 1:30 p.m.

  • Lunch

1:30 p.m. - 2:15 p.m.

  • Materials: Selection criteria for architects and interior designers

2:30pm - 4:30pm

  • Q&A with HPP architects
  • open exchange

from 19:00

  • Dinner & Inspire

Workshop day 2

Reflection & transfer of findings

8:30 a.m. - 9:00 a.m.

  • Warm up & key learnings from workshop day 1

9:00 a.m. - 10:30 a.m.

  • DGNB impulse: “Sustainability (communication) demystified”
  • Guidelines for sustainability communication
  • Building products in terms of sustainability
  • Best cases from selected construction product manufacturers

11:00 a.m. - 12:30 p.m.

  • Is green the new black?
  • Experience and recommendations for action from hej.build
  • Symbiosis of marketing and sales
  • Storytelling, greenwashing & competition

13:30 - 15:00

  • Breakout session 1: “Train the team”: Methods for internal knowledge transfer
  • Breakout session 2: Certificates as an award and marketing tool

15:15 - 16:00

  • Closing & Checkout

Digital follow-up

Four to six weeks after the workshop, we meet for a digital follow-up with the trainer team. In this session, the experts will once again answer all questions that have arisen when applying the knowledge learned in the workshop in everyday working life.

Expert:innen

Trainer

Michael Rahmfeld

Architecture media manager, marketing & sales strategist

Michael studied architecture and AMM — architecture media management. Before founding hej.build, he worked for well-known architecture firms and communication agencies. In 2017, he helped build up a Germany-wide team of vendor-independent architectural consultants. In the master class as an assistant trainer, Michael provides important impetus for good communication in sales and provides clear recommendations for action so that marketing and sales can pull together when working with the “target group of architects.”

Trainerin

Saskja Jagenteufel

M.Sc. Architecture & Urban Development, Architecture Media Manager, Sustainability Manager (IfZ) Education, Culture and Media

After several years in classic planning in an architecture office, Saskja has fully specialized in architectural communication. Before joining hej.build, she led, among other things, the press and public relations department of architecture firms and was responsible for (specialist) public relations, as well as concepts & strategies for various construction product manufacturers in a PR agency. In 2022, she continued her education in the area of sustainability and completed further training as a sustainability manager as part of the Institute for Future Culture.

Referent

Julian Gaviria

Head of Sustainable Transformation

As Head of Sustainable Transformation, Julian Gaviria is jointly responsible for the sustainable transformation of HPP Architects. The focus is on ESG implementation, internal energy and sustainability consulting, expansion of sustainability networks, implementation of sustainable design standards, and project planning and coordination. Julian studied in Colombia and Munich and is a certified DGNB consultant and DGNB ESG manager.

Referentin

Maria-Josephine Jaspers

Dipl.-Ing. Interior Design

Maria-Josephine Jaspers studied interior design and is responsible as a consultant for materials and products in architectural and interior design projects at HPP Architects. She also maintains the haptic library and contacts the manufacturers. It fills the office's materials database with all new features and important features, such as sustainability indicators, which are becoming increasingly relevant for future projects. For them, EPD, C2C and other certificates are not pure theory, but the constant exchange with construction product manufacturers and the building owner on these topics is a practice in practice.

Referent

Felix Jansen

Head of PR, Communications and Marketing

Felix studied Applied Communication and Media Sciences and has been with the DGNB, Europe's largest non-profit organization for sustainable construction, since 2015. There he is responsible for PR, communications and marketing. In numerous presentations and lectures, he sheds light on the thicket of information with his profound expertise on the topics of sustainability communication and sustainability in the construction and real estate industries.

FAQ — common questions

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Request all information about availability and price for this event without obligation. We'll get back to you by phone or email — usually the next working day. We are looking forward to your request. 👋

Training

+ Zum Kalender hinzufügen
Masterclass “Sustainability in Marketing & Sales”
31.08. to 01.09.2023
HPP Architects & Eventspace Hentrichs, Düsseldorf
upon request

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Event

+ Zum Kalender hinzufügen
Masterclass “Sustainability in Marketing & Sales”
31.08. to 01.09.2023
HPP Architects & Eventspace Hentrichs, Düsseldorf
upon request

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Should you have any questions about our event, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

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Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.