No more scroll-past content: How building product manufacturers can reach architects on social media
Topics
(Interior) architects today expect more than just product information. They seek inspiration and practical solutions, leveraging digital platforms specifically for material research and professional exchange. For building product manufacturers, this means: only those who provide relevant content at the right time on the right platforms will remain part of the conversation.
Digital communication offers immense opportunities to reach (interior) architects effectively – whether during material research for a project or after work hours on social media. But staying visible requires more than just being present: content must add value and be tailored to the needs of the target audience.
In our Industry Update, we combine our consulting expertise with insights directly from the architecture community. Our experts will reveal:
- Which platforms are relevant during different project phases.
- What content (interior) architects really want to see – during working hours and beyond.
- What you absolutely need to keep in mind on social media to remain visible.
Who should attend?
The Industry Update is aimed at marketing and sales employees, as well as brand and social media managers at building product manufacturers and interior brands. It’s perfect for anyone looking to optimize their digital communication and target (interior) architects effectively.
Why you should participate:
- Relevant insights into your target group: Learn what content (interior) architects are truly interested in on social media – and how to stay visible.
- Actionable tips: Benefit from practical recommendations you can immediately apply to your digital communication.
- Best practices and inspiration: Discover real examples of what works.
- Social media dos & don’ts: Our experts will show you what strategies succeed – and which to avoid.
What to expect:
Engage directly with our experts in the live webinar. We’ll address any open questions individually afterward. Plus, you’ll receive a compact summary of all key insights, enabling you to put the recommendations into practice right away.
Frequently Asked Questions (FAQ)
How can I register for the webinar?
You can register directly on our website. Click on the »Register for free now« button at the end of the webinar description.
Is participation in the webinar really free of charge?
Yes, participation in our webinar is free of charge for you.
What technical requirements do I need to participate?
You only need a computer or mobile device with a stable internet connection and speakers or headphones. Detailed technical information will be provided after you register.
Can I watch the webinar later if I am unable to attend at the scheduled time?
Currently, there is no plan to record the webinar. We recommend attending live to benefit from the interaction and Q&A sessions.
Can multiple people from one company participate?
Yes, absolutely. However, we kindly ask that each person registers separately with their own email address, as access is personalized.
Is there an opportunity to ask questions during the webinar?
Yes. We have dedicated time slots for questions. You can submit your questions via the chat function. Any questions that cannot be addressed during the webinar will be answered in writing afterward.
Will I receive materials or a summary of the webinar afterward?
Yes, all participants will receive a concise summary of the key content and contacts by email after the webinar.
Who can I contact with content-related questions about the webinar?
For content-related questions, please contact our organizing team at office@hej.build. We will gladly forward your inquiry to our speakers.
What should I do if I encounter technical difficulties on the day of the webinar?
If you experience technical issues, you can reach our support hotline on December 6 between 10:30 a.m. and 11:15 a.m. at 0201 85892610 or email office@hej.build. Our team will be happy to assist you.
Experts
Katharina Benjamin
Gründerin / CEO bei Kontextur & Expertin für Architektur-Kommunikation und Baukonstruktion
Katharina Benjamin has built one of the largest Instagram accounts in the German-speaking architecture scene with Kontextur, reaching over 100,000 followers. She studied architecture at the Bauhaus University in Weimar and gained professional experience working with Peter Zumthor in Haldenstein (CH). Since 2019, she has been a research associate at TU Dresden, contributing her expertise in architectural communication and construction. Through her work, she provides valuable insights into practice and inspires the modern architecture scene.
Kim Voit
Conception & Content bei hej.build
Kim Voit studied architecture and is responsible for Conception & Content at hej.build. Among other tasks, she manages the Instagram account of Klimaform, which, with 25,000 followers, is one of the largest manufacturer-led accounts in the industry. Two years ago, this account was honored with the Architects’ Darling Award. With her flair for content and design, she successfully combines architectural expertise with strategic storytelling.
Franziska Holzmann
Strategic Consultant bei hej.build
Franziska Holzmann ist Strategic Consultant bei hej.build und studierte Innenarchitektin mit langjähriger, leidenschaftlicher Messeerfahrung. Als Moderatorin unseres Industry Updates bringt sie wertvolle Perspektiven mit, die sie durch ihre umfassenden Erfahrungen und ihre Rolle als regelmäßige Messebesucherin gewonnen hat. In der Vorbereitung führte sie Interviews mit unserem Beirat und wird die Diskussionen mit ihrem Wissen und praktischen Einblicken leiten.
FAQ — common questions
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Note: You will receive the access link to the online seminar via email immediately after you register.
Event
Invoice
The participation fee will be invoiced to you upon receipt of your registration and our confirmation of registration.
Rebooking
You can designate another person as a substitute at any time. No additional costs will be incurred.
Included
The price includes dinner, lunch, snacks, and materials. Accommodation must be booked separately by you.
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Franziska Holzmann
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