Seminar »Reaching architects« – hosted by MÄCKLER ARCHITEKTEN in Frankfurt am Main

What is it about?

In our seminar »Reaching architects«, you will learn strategies for successful project sales and how to effectively target the key audiences in the project business. The content of our two-day seminar will help you position your company, your product solutions, and yourself in the best possible way with (interior) architects and project developers.

This seminar is equally suitable for participants with sales and marketing backgrounds. The exchange of experiences among participants is an integral part of our concept. That’s why we consciously select a diverse group of participants from different backgrounds and segments for each seminar.

Who is this seminar for?

• 🌐 Field sales: For experienced employees in field sales or three-tier sales, the seminar provides everything you need to know about effectively addressing the target group of architects.
• 🔑 Key account management: For key account managers, our training offers new external insights, the opportunity to exchange experiences with peers, and the ability to optimize your sales work down to the smallest detail.
• 📐 Career changers: For architects in design and planning, this seminar serves as the perfect foundation for a successful transition into project consulting and sales. Contact us for special conditions for self-payers.
• 📢 Marketing: For marketing employees at building product manufacturers, the seminar facilitates the development of a shared understanding of target group needs alongside the sales team.
• 🚀 Start-ups: For founders in architecture and construction who want to target architects with their products, the seminar offers a 360-degree insight into their mindset, daily work, and targeted communication—at discounted rates.
• 👥 Team leaders: For team leaders, our regular seminars provide structured and reproducible training success that entire teams can benefit from together or at different times. Our seminars also complement internal onboarding for career changers perfectly.
  

What are the benefits?

Our goal is to maximize insights while fostering a relaxed and open atmosphere for exchange. The group size is limited to 15 participants, allowing for broad, productive discussions as well as addressing individual questions from each participant.

By the end of the seminar, you will leave with a wealth of concrete recommendations and practical tips to implement in your day-to-day work.

Your understanding of the work processes and daily challenges of architects and other key target groups will improve. This enables you to collaborate effectively and on equal footing with all project stakeholders, ultimately increasing the likelihood of your products being successfully specified.

How does it work?

With a clear focus on engaging with architects, we’ve created a structured curriculum that provides a cohesive thread through the seminar’s wide-ranging topics. The content is carefully sequenced and clearly organized.

At our on-site meeting, you can expect not only a bit of foundational knowledge about architecture and design but also a comprehensive toolkit of practical case studies, specific recommendations, and tips & tricks for successful audience engagement in marketing and sales.

We’ll outline and analyze the key processes for effective collaboration between marketing and sales, taking a close look at milestones and potential deal-breakers in winning a project. Additionally, we’ll speak directly with the target audience through a Q&A session.

Check the curriculum to see the topics and schedule in detail.

Benefits at a glance

• 🎯 Interdisciplinary seminar content: Our program has been developed in collaboration with architects and experts in marketing and sales. In a Q&A session with architect Christiane Will, we provide participants with an open platform for direct exchange, ensuring a high degree of practical relevance.
• 🤝 Digital pre-seminar session: The seminar kicks off with a digital meeting to get to know each other before the in-person seminar begins.
• 📚 Digital access to learning materials: All participants of our masterclass receive digital access to scripts and supplementary materials—including additional content for self-study.

Central location above the rooftops of Frankfurt

The modern conference room with a panoramic view of the Westhafen Tower and skyline provides the perfect setting for two intensive seminar days in the heart of the Main metropolis.