Masterclass

Project Sales Masterclass zu Gast bei nyx Architekten in Nürnberg

The content of our two-day seminar will help you position your company, your product solutions and yourself in the best possible way among architects and project developers.
+ Zum Kalender hinzufügen
09/10 November 2023
nyx Architects & Co-Working FICHTE 45, Nuremberg
upon request
The event you have requested has already taken place and is unfortunately no longer bookable. Please take a look on our other dates and find a suitable alternative.
A modern office space with wooden chairs and tables. The design is inspired by striped resin veins and combines elements of collaboration (colab) and an edgy, detailed interior. The furniture is modular and contemporary in a DIY style. The overall picture radiates a certain cabincore aesthetic, which creates a connection to nature and comfort.

What is it about?

In our Project Sales Masterclass, you will learn strategies for successful property sales and how to address the most important target groups in the contract business in a targeted manner. The content of our two-day seminar will help you position your company, your product solutions and yourself in the best possible way among architects and project developers.

The masterclass is equally suitable for participants with sales and marketing backgrounds. The exchange of experiences between participants is an integral part of our concept. That is why, when putting together each Project Sales Masterclass, we deliberately pay attention to a heterogeneous field of participants with different backgrounds and from different segments.

Who is our masterclass aimed at?

🌐 Area distribution

For experienced employees in area sales or three-stage sales, the masterclass offers everything you need to know to specifically and successfully address the target group of architects.

🔑 Key account

For employees from the key account, our masterclass provides new ideas from outside, the exchange of experiences with like-minded people and the optimization of their own sales work down to the last detail.

📐 Career changers

For architects from the fields of design & planning, the master class is the perfect basis for a successful career in property consulting and sales work. Talk to us about special conditions for self-payers.

📢 Marketing

For marketing staff from construction product manufacturers, our masterclass enables them to develop a common understanding of target group needs together with sales.

🚀 Start-ups

For founders in architecture and construction who want to address the target group of architects with their products, the masterclass offers a 360-degree insight into the way of thinking, working life and targeted communication — at discounted rates.

👥 Team leaders

For team leaders, the regular master classes enable structured and reproducible training successes in which entire teams can participate together or at different points in time. Our master classes also perfectly complement the internal onboarding of career changers.

What's the point?

Maximum gain in knowledge combined with a relaxed and open atmosphere of exchange is our stated goal. The group size, which is limited to 12 people, enables effective discussions with the entire group, but also allows individual challenges and questions posed by individual participants to be considered.

As a result, you will return to everyday work with many specific recommendations and practical tips.

Your understanding of the working methods and everyday challenges faced by architects and other important target groups will have improved. This enables you to work effectively, but also in partnership, on equal footing with all project participants, who can ultimately submit their products to the tender with a high probability of success.

How does it work?

We have laid a very clear thread through the content of the masterclass, which provides orientation in our wide range of topics. The content builds on each other and is clearly structured. Nevertheless, we are flexible enough to adapt the specific process to individual questions and levels of knowledge in remote kickoff together with the participants a few weeks before the appointment.

At our local meeting, in addition to a bit of basic knowledge about architecture and design, a whole range of practical reports, specific recommendations and tips & tricks for successfully addressing target groups in marketing and sales.

We highlight and outline the most important processes for good cooperation between marketing and sales. We take a close look at the milestones and potential dealbreakers when it comes to winning an object. And we talk directly to the target group in the form of a Q&A session with our host and architect Sven Lechner from nyx Architekten. Take a look at the curriculum to see the topics and process in detail.

Benefits at a glance

🤩 Interdisciplinary seminar content

We developed the Masterclass program together with architects and experts from marketing and sales. In this way, we ensure a high level of practical relevance for you.

🤩 Growing community

Attendees get exclusive access to our Slack community — even after the seminar is over. We believe in the power and efficiency of networking & sharing with one another.

🤩 Additional digital appointments

The masterclass starts before the actual seminar and ends after 4 weeks with a digital follow-up. Getting to know each other and sharing experiences with the trainer:inne team takes place remotely.

🤩 Digital access to learning materials

We provide all participants in our Masterclass with all scripts and accompanying documents digitally — including further content for self-study.

Curriculum

Digital kick-off & getting to know

With sufficient advance notice before the seminar, the participants and the team of trainers get to know each other digitally. We address individual questions and challenges in order to integrate them into the seminar agenda.

Workshop day 1

from 9:30 a.m.

  • Arrival & check-in

10:00 a.m. - 12:30 p.m.

  • Introduction to property consulting
  • What makes architects “tick”?
  • insightful figures, data, facts
  • Basic knowledge” Icons & Design”

1:30 p.m. - 3:30 p.m.

  • The daily business
  • Sources of information, media & basic work
  • structured network structure
  • References in property consulting

16:00 - 18:00

  • Target group requirements
  • What architects value
  • Do's & don'ts for consulting and sales

from 19:00

  • Dinner & Inspire

Workshop day 2

8:30 a.m. - 12:00 p.m.

  • The consulting and sales meeting
  • How do I present myself in the appointment?
  • The “Architect Talk”
  • Focus on results

12:00 p.m. - 12:30 p.m.

  • Quick Lunch

12:30 p.m. - 2:30 p.m.

  • Strategic and operational project business
  • Project identification & project participants
  • The structured “working towards the tender”
  • Responding to project-related inquiries

14:30 - 15:00

  • Closing & Checkout

Digital follow-up

Four to six weeks after the workshop, we meet for a digital follow-up with head coach Michael Schuster and assistant trainer Michael Rahmfeld. In this session, which lasts at least two hours, the two experts will once again answer all questions that have arisen when applying the knowledge they have learned in the workshop in everyday work.

Expert:innen

Trainer

Michael Rahmfeld

Architecture media manager, marketing & sales strategist

Michael studied architecture and AMM — architecture media management. Before founding hej.build, he worked for well-known architecture firms and communication agencies. In 2017, he helped build up a Germany-wide team of vendor-independent architectural consultants. In the master class as an assistant trainer, Michael provides important impetus for good communication in sales and provides clear recommendations for action so that marketing and sales can pull together when working with the “target group of architects.”

Trainer

Michael Schuster

Head coach & editor-in-chief

Michael Schuster — editor-in-chief of DBZ since July 2022 and member of the management team at Bauverlag — is one of Germany's most experienced project sales managers. He learned how to best approach the target group as a property consultant at TECE Germany, JUNG, HEWI and Dornbracht, among others. Michael Schuster also gained his expertise during his association activities — including with the Federation of German Architects and Interior Designers (BDA and BDIA), the Association of Freelance Architects (VfA) and the German Sustainable Building Council (DGNB).

Referent

Sven Lechner

Architect, developer & coach

Sven Lechner is an architect, office owner, property developer and executive coach. In our master class, he brings his own experience and that of his team from working with dozens of construction product manufacturers. From a target group perspective, Sven provides important “do's & don'ts” that every property consultant should heed.

FAQ — common questions

Information about availability and prices

Request all information about availability and price for this event without obligation. We'll get back to you by phone or email — usually the next working day. We are looking forward to your request. 👋

Training

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast bei nyx Architekten in Nürnberg
09/10 November 2023
nyx Architects & Co-Working FICHTE 45, Nuremberg
upon request

How many participants? *

-
+

How would you like to communicate? *

Email *

Phone number *

First & last name *

Company

Position

Is there anything else you'd like to tell us?

Privacy

I agree that hej.build GmbH stores and processes my data to answer my request. I can withdraw this consent at any time. More details are explained by Privacy notice.

Thank you very much for your request.
Oops! Something went wrong while submitting the form.

* Required fields

Signup

Note: You will receive the access link to the online seminar via email immediately after you register.

Event

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast bei nyx Architekten in Nürnberg
09/10 November 2023
nyx Architects & Co-Working FICHTE 45, Nuremberg
upon request

Email participant *

First name *

Surname *

Company *

Position

Terms and conditions with revocation & data protection

By continuing, I confirm that I have the Datenschutzhinweis.

Thank you for signing up

‍We're looking forward to seeing you at the webinar. You will shortly receive an email with the login details for the webinar.

Pro-Tipp: Pro tip: Click the “Add to Calendar” link in the email. This allows you to transfer the appointment including dial-in data to your calendar (Outlook, Google, iCal).

Should you have any questions about our event, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

Oops! Something went wrong while submitting the form.

Hey hej hej hej hej hej hej hej

Hey hej hej hej hej hej hej hej

Hey hej hej hej hej hej hej hej

Hey hej hej hej hej hej hej hej

Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.