Masterclass

Project Sales Masterclass zu Gast bei MÄCKLER ARCHITEKTEN in Frankfurt am Main

The contents of our two-day seminar will assist you in optimally positioning your company, your product solutions, and yourself with architects and project developers.
+ Zum Kalender hinzufügen
06/07 May 2024
Tag 1: ab 9:30 Uhr | Tag 2: ab 8:30 Uhr
MAECKLER ARCHITECTS, Schaumainkai 101, Frankfurt/Main
upon request
The event you have requested has already taken place and is unfortunately no longer bookable. Please take a look on our other dates and find a suitable alternative.
The picture shows the MÄCKLER ARCHITEKTEN conference room. In the background, you can see the skyline of the city of Frankfurt am Main. The window panes are covered by raindrops.
Photo: Rainer Taepper

What's It About?

In our Project Sales Masterclass, you'll learn strategies for successful project sales and targeted communication with the most important groups in project business. The contents of our two-day seminar will assist you in optimally positioning your company, your product solutions, and yourself with architects and project developers.

The Masterclass is equally suited for participants with backgrounds in sales and marketing. The exchange of experiences among participants is an integral part of our concept. Therefore, we consciously ensure a diverse field of participants with different backgrounds and from different segments for each Project Sales Masterclass.

Who Is Our Masterclass For?

🌐 Area Sales

For experienced professionals from area sales or three-tier sales, the Masterclass offers all necessary knowledge for specific and successful communication with the architect audience.

🔑 Key Account

For Key Account staff, our Masterclass provides new external impulses, the exchange of experiences with peers, and the optimization of their sales work down to the last detail.

📐 Career Changers

For architects from design & planning, the Masterclass is the perfect foundation for a successful career change into project consulting and sales. Ask us about special conditions for self-paying participants.

📢 Marketing

For marketing staff of construction product manufacturers, our Masterclass facilitates the development of a mutual understanding of target group needs together with sales.

🚀 Start-ups

For founders in architecture and construction wanting to target architects with their products, the Masterclass offers a 360-degree insight into their mindset, daily work, and targeted communication – at discounted rates.

👥 Team Leaders

For team leaders, the regular Masterclasses enable structured and reproducible training success, allowing entire teams to participate together or at different times. Our Masterclasses also perfectly complement the internal onboarding of career changers.

What Are the Benefits?

Our declared goal is to maximize learning outcomes in a relaxed and open exchange atmosphere. The limited group size of 12 people allows for goal-oriented discussions with the whole group, as well as addressing individual challenges and questions of the participants.

As a result, you will return to your daily work with many concrete recommendations and practical tips.

Your understanding of the work methods and daily challenges of architects and other important target groups will have improved. This enables you to work together in a targeted but also partnership-based manner at eye level with all project participants, ultimately bringing your products into the tender with a high probability of success.

How Does It Work?

We have laid out a clear red thread through the contents of the Masterclass, providing orientation in our broad range of topics. The contents are structured and build on each other. Yet, we are flexible enough to adjust the specific schedule to the individual questions and knowledge levels of the participants during the remote kickoff a few weeks before the event.

At our in-person meeting, you can expect not only some basic knowledge about architecture and design but also a whole toolkit of practice reports, concrete recommendations, and tips & tricks for successful target group communication in marketing and sales.

We illuminate and outline the most important processes for good cooperation between marketing and sales. We take a close look at the milestones and potential deal breakers when it comes to winning a project. And we speak directly with the target group in a Q&A session. Take a look at the curriculum to see the topics and schedule in detail.

Advantages at a Glance

🤩 Interdisciplinary Seminar Contents

We developed the Masterclass program together with architects and experts from marketing and sales to ensure a high degree of practical relevance for you.

🤩 Growing Community

Participants receive exclusive access to our Slack community – even after completing the seminar. We believe in the power and efficiency of networking and exchange among each other.

🤩 Additional Digital Dates

The Masterclass starts before the actual seminar and ends after 4 weeks with a digital follow-up. Getting to know each other and exchanging experiences with the trainer team take place remotely.

🤩 Digital Access to Learning Materials

We provide all participants of our Masterclass with all scripts and accompanying materials digitally – including further content for self-study.

Agenda & procedure

Digital kick-off & getting to know

19.04.2024
09:30 a.m. - 11:00 a.m.

With sufficient advance notice before the seminar, the participants and the team of trainers get to know each other digitally. We address individual questions and challenges in order to integrate them into the seminar agenda.

Digital keynote speech: Icons & Design

30.04.2024
09:30 a.m. - 11:00 a.m.

Imparting basic knowledge in architecture and design: What actually constitutes good design? Which important architectural and design trends should I be aware of and who were or are their protagonists? We will address this question in advance of the master class in our remote session “Icons & Design”.

Masterclass: Day 1

06.05.2024
From 09:30 a.m.

  • Arrival & check-in

06.05.2024
10:00 a.m. - 12:30 p.m.

  • Introduction to property consulting
  • What makes architects “tick”?
  • insightful figures, data, facts
  • Basic knowledge” Icons & Design”

06.05.2024
01:30 p.m. - 03:30 p.m.

  • The daily business
  • Sources of information, media & basic work
  • structured network structure
  • References in property consulting

06.05.2024
04:00 p.m. - 06:00 p.m.

  • Target group requirements
  • What architects value
  • Do's & don'ts for consulting and sales

06.05.2024
From 07:00 p.m.

  • Dinner & Inspire

Masterclass: Day 2

07.05.2024
08:30 a.m. - 12:00 p.m.

  • The consulting and sales meeting
  • How do I present myself in the appointment?
  • The “Architect Talk”
  • Focus on results

07.05.2024
12:00 p.m. - 12:30 p.m.

  • Quick Lunch

07.05.2024
12:30 p.m. - 02:30 p.m.

  • Strategic and operational project business
  • Project identification & project participants
  • The structured “working towards the tender”
  • Responding to project-related inquiries

07.05.2024
02:30 p.m. - 03:00 p.m.

  • Closing & Checkout

Digital follow up

17.05.2024
09:00 a.m.- 11:00 a.m.

Impuls sustainability communication, followed by a brief exchange of experiences: Together with our sustainability expert Saskja Jagenteufel, we provide a compact insight into the topic of sustainability in architecture and impulses for strategic and successful sustainability communication.

Expert:innen

Trainer

Michael Schuster

Head coach & editor-in-chief

Michael Schuster — editor-in-chief of DBZ since July 2022 and member of the management team at Bauverlag — is one of Germany's most experienced project sales managers. He learned how to best approach the target group as a property consultant at TECE Germany, JUNG, HEWI and Dornbracht, among others. Michael Schuster also gained his expertise during his association activities — including with the Federation of German Architects and Interior Designers (BDA and BDIA), the Association of Freelance Architects (VfA) and the German Sustainable Building Council (DGNB).

Cheftrainerin
Moderatorin

Franziska Holzmann

Dipl.-Ing. Interior Design (FH), MA Spatial Design, Strategic Consulting

The interior designer and designer, trained in Germany and Finland, combines cross-disciplinary design, strategy and communication in the context of architecture and design. After several years as a project developer and setting up a start-up related to design and architecture, she set herself up with her own design consulting office before becoming part of the hej.build-Teams was. In addition to her many years of expertise in architecture, interior and materials, she actively contributes her skills in sales and network building to the masterclass.

Referentin

Christiane Will

Dipl.-Ing. Architect and Managing Director

Christiane Will studied architecture at Kaiserslautern University of Technology. After her first years working for Kahlfeldt Architekten in Berlin, she moved to Frankfurt in 2012 to the office of MÄCKLER ARCHITEKTEN, where she became managing director in 2022 and has been responsible for the implementation and detailed planning for all projects ever since. Among other things, she deals extensively with the selection of materials and products in order to develop durable structures that save resources through innovative structural solutions and moderate use of technology.

FAQ — common questions

Information about availability and prices

Request all information about availability and price for this event without obligation. We'll get back to you by phone or email — usually the next working day. We are looking forward to your request. 👋

Training

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast bei MÄCKLER ARCHITEKTEN in Frankfurt am Main
06/07 May 2024
Tag 1: ab 9:30 Uhr | Tag 2: ab 8:30 Uhr
MAECKLER ARCHITECTS, Schaumainkai 101, Frankfurt/Main
upon request

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Event

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast bei MÄCKLER ARCHITEKTEN in Frankfurt am Main
06/07 May 2024
Tag 1: ab 9:30 Uhr | Tag 2: ab 8:30 Uhr
MAECKLER ARCHITECTS, Schaumainkai 101, Frankfurt/Main
upon request

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‍We're looking forward to seeing you at the webinar. You will shortly receive an email with the login details for the webinar.

Pro-Tipp: Pro tip: Click the “Add to Calendar” link in the email. This allows you to transfer the appointment including dial-in data to your calendar (Outlook, Google, iCal).

Should you have any questions about our event, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

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Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.