Masterclass

Project Sales Masterclass zu Gast bei nyx Architekten in Nürnberg

The content of our two-day seminar will help you position your company, your product solutions and yourself in the best possible way among architects and project developers.
+ Zum Kalender hinzufügen
November 17/18, 2022
nyx Architects & Co-Working FICHTE 45, Nuremberg
upon request
The event you have requested has already taken place and is unfortunately no longer bookable. Please take a look on our other dates and find a suitable alternative.
A classroom with chairs standing on the edge of a glass wall. The design is based on stencils and is inspired by geometric shapes. Vivid materials such as wood are used to create a combination of opacity and translucency. Eye-catching tags attract attention, while the design is accurate and detailed.

What is it about?

In our Project Sales Masterclass, you will learn strategies for successful property sales and how to address the most important target groups in the contract business in a targeted manner. The content of our two-day seminar will help you position your company, your product solutions and yourself in the best possible way among architects and project developers.

The masterclass is equally suitable for participants with sales and marketing backgrounds. The exchange of experiences between participants is an integral part of our concept. That is why, when putting together each Project Sales Masterclass, we deliberately pay attention to a heterogeneous field of participants with different backgrounds and from different segments.

What's the point?

Maximum gain in knowledge combined with a relaxed and open atmosphere of exchange is our stated goal. The group size, which is limited to 12 people, enables effective discussions with the entire group, but also allows individual challenges and questions posed by individual participants to be considered.

As a result, you will return to everyday work with many specific recommendations and practical tips. Your understanding of the working methods and everyday challenges faced by architects and other important target groups will have improved. This enables you to work effectively, but also in partnership, on equal footing with all project participants, who can ultimately submit their products to the tender with a high probability of success.

How does it work?

We have laid a very clear thread through the content of the masterclass, which provides orientation in our wide range of topics. The content builds on each other and is clearly structured. Nevertheless, we are flexible enough to adapt the specific process to individual questions and levels of knowledge in remote kickoff together with the participants a few weeks before the appointment.

At our local meeting, in addition to a bit of basic knowledge about architecture and design, a whole range of practical reports, specific recommendations and tips & tricks for successfully addressing target groups in marketing and sales. We highlight and outline the most important processes for good cooperation between marketing and sales. We take a close look at the milestones and potential dealbreakers when it comes to winning an object. And we talk directly to the target group in the form of a Q&A session with our host and architect Sven Lechner from nyx Architekten. Take a look at the curriculum to see the topics and process in detail.

Curriculum

Digital kick-off & getting to know

With sufficient advance notice before the seminar, the participants and the team of trainers get to know each other digitally. We address individual questions and challenges in order to integrate them into the seminar agenda.

Workshop day 1

from 9:30 a.m.

  • Arrival & check-in

10:00 a.m. - 12:30 p.m.

  • Introduction to property consulting
  • What makes architects “tick”?
  • insightful figures, data, facts
  • Basic knowledge” Icons & Design”

1:30 p.m. - 3:30 p.m.

  • The daily business
  • Sources of information, media & basic work
  • structured network structure
  • References in property consulting

16:00 - 18:00

  • Target group requirements
  • What architects value
  • Do's & don'ts for consulting and sales

from 19:00

  • Dinner & Inspire

Workshop day 2

8:30 a.m. - 12:00 p.m.

  • The consulting and sales meeting
  • How do I present myself in the appointment?
  • The “Architect Talk”
  • Focus on results

12:00 p.m. - 12:30 p.m.

  • Quick Lunch

12:30 p.m. - 2:30 p.m.

  • Strategic and operational project business
  • Project identification & project participants
  • The structured “working towards the tender”
  • Responding to project-related inquiries

14:30 - 15:00

  • Closing & Checkout

Digital follow-up

Four to six weeks after the workshop, we meet for a digital follow-up with head coach Michael Schuster and assistant trainer Michael Rahmfeld. In this session, which lasts at least two hours, the two experts will once again answer all questions that have arisen when applying the knowledge they have learned in the workshop in everyday work.

Expert:innen

Trainer

Michael Rahmfeld

Architecture media manager, marketing & sales strategist

Michael studied architecture and AMM — architecture media management. Before founding hej.build, he worked for well-known architecture firms and communication agencies. In 2017, he helped build up a Germany-wide team of vendor-independent architectural consultants. In the master class as an assistant trainer, Michael provides important impetus for good communication in sales and provides clear recommendations for action so that marketing and sales can pull together when working with the “target group of architects.”

Trainer

Michael Schuster

Head coach & editor-in-chief

Michael Schuster — editor-in-chief of DBZ since July 2022 and member of the management team at Bauverlag — is one of Germany's most experienced project sales managers. He learned how to best approach the target group as a property consultant at TECE Germany, JUNG, HEWI and Dornbracht, among others. Michael Schuster also gained his expertise during his association activities — including with the Federation of German Architects and Interior Designers (BDA and BDIA), the Association of Freelance Architects (VfA) and the German Sustainable Building Council (DGNB).

Referent

Sven Lechner

Architect, developer & coach

Sven Lechner is an architect, office owner, property developer and executive coach. In our master class, he brings his own experience and that of his team from working with dozens of construction product manufacturers. From a target group perspective, Sven provides important “do's & don'ts” that every property consultant should heed.

FAQ — common questions

Information about availability and prices

Request all information about availability and price for this event without obligation. We'll get back to you by phone or email — usually the next working day. We are looking forward to your request. 👋

Training

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast bei nyx Architekten in Nürnberg
November 17/18, 2022
nyx Architects & Co-Working FICHTE 45, Nuremberg
upon request

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Event

+ Zum Kalender hinzufügen
Project Sales Masterclass zu Gast bei nyx Architekten in Nürnberg
November 17/18, 2022
nyx Architects & Co-Working FICHTE 45, Nuremberg
upon request

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Thank you for signing up

‍We're looking forward to seeing you at the webinar. You will shortly receive an email with the login details for the webinar.

Pro-Tipp: Pro tip: Click the “Add to Calendar” link in the email. This allows you to transfer the appointment including dial-in data to your calendar (Outlook, Google, iCal).

Should you have any questions about our event, please don't hesitate to contact us. You can reach us via email at office@hej.build or by telephone at +49 201 85892610.

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Franziska Holzmann

Strategic Consulting

Any more questions? I am looking forward to your message.

Franziska Holzman, Strategic Consultant bei hej.build, steht vor einer farbigen Wand und schaut direkt in die Kamera. Ihr Blick ist ausdrucksstark und fokussiert, während sie selbstbewusst und professionell posiert.