Successful at trade fairs: what architects expect from their trade fair presence in 2025
Topics
No annual strategy meeting is complete without the recurring questions for marketing and sales: Should we participate in the same trade fairs again?
To find answers to these and other questions, we surveyed 126 architects and interior architects and conducted numerous in-depth interviews. The results of this research will be included in a comprehensive practical guide, which we will publish soon—initial key insights will be shared in our Industry Update.
Together with our experts Pierre Haarfeld, Sebastian Schuster, and Franziska Holzmann, we will explore answers to essential questions:
- Is participating in a trade fair still worthwhile today, and how can the maximum benefit be achieved?
- What should manufacturers keep in mind at trade fairs to captivate architects and interior architects?
- What do architects and interior architects value in terms of content at a trade fair booth?
- How has the trade fair landscape changed, and where are the key trends heading?
Who should attend?
Our Industry Update is designed for marketing and sales professionals from building product manufacturers and interior brands who want to start 2025 with practical, actionable insights for upcoming trade fairs.
Why you should attend:
- Clarity in trade fair decisions: Learn when participation in a trade fair truly makes sense and how to make this decision with confidence.
- Insights into target audience needs: Understand the current expectations and desires of architects and interior architects regarding trade fair appearances.
- Directly actionable strategies: Benefit from practical recommendations for your next trade fair.
What to expect
Engage directly with our experts in the live webinar. We’ll answer any remaining questions individually afterward. Additionally, you’ll receive a concise summary of all key insights.
Frequently Asked Questions (FAQ)
How can I register for the webinar?
You can register directly on our website. Click on the »Register for free now« button at the end of the webinar description.
Is participation in the webinar really free of charge?
Yes, participation in our webinar is free of charge for you.
What technical requirements do I need to participate?
You only need a computer or mobile device with a stable internet connection and speakers or headphones. Detailed technical information will be provided after you register.
Can I watch the webinar later if I am unable to attend at the scheduled time?
Currently, there is no plan to record the webinar. We recommend attending live to benefit from the interaction and Q&A sessions.
Can multiple people from one company participate?
Yes, absolutely. However, we kindly ask that each person registers separately with their own email address, as access is personalized.
Is there an opportunity to ask questions during the webinar?
Yes. We have dedicated time slots for questions. You can submit your questions via the chat function. Any questions that cannot be addressed during the webinar will be answered in writing afterward.
Will I receive materials or a summary of the webinar afterward?
Yes, all participants will receive a concise summary of the key content and contacts by email after the webinar.
Who can I contact with content-related questions about the webinar?
For content-related questions, please contact our organizing team at office@hej.build. We will gladly forward your inquiry to our speakers.
What should I do if I encounter technical difficulties on the day of the webinar?
If you experience technical issues, you can reach our support hotline on December 6 between 10:30 a.m. and 11:15 a.m. at 0201 85892610 or email office@hej.build. Our team will be happy to assist you.
Experts
Pierre Haarfeld
Spezialist für Wachstum und Innovation in der Möbelbranche
Pierre Haarfeld, Spezialist für Wachstum und Innovation, bringt langjährige Erfahrung in der Transformation der Möbel- und Messebranche mit. Mit seiner Expertise beleuchtet er aktuelle Trends und zeigt auf, wie sich das Messegeschäft entwickelt hat und welche Konzepte heute erfolgreich sind. Als Gründer der B2B-Plattform nuucon hat er die Digitalisierung der Kundenbeziehungen im Office-Markt stark vorangetrieben. Derzeit widmet er sich einer Nachfolge im Möbelmittelstand, um Unternehmen bei den Herausforderungen der Transformation zu unterstützen.
Sebastian Schuster
Dipl.-Ing. / Architekt AIV / Geschäftsführender Partner bei SCHMIDTPLOECKER Architekten
Sebastian Schuster ist Architekt, assoziierter Partner bei SCHMIDTPLOECKER Architekten in Frankfurt am Main und Mitglied unseres Architektur-Beirats. Er vertritt die Perspektive der Architekt:innen und kennt die Bedeutung und strategische Relevanz von Messen genau. Als Entscheidungsträger bei SCHMIDTPLOECKER evaluiert er, wann eine Messe wichtig genug ist, um das Team zu entsenden und Ressourcen zu investieren. Er wird Einblicke in die Frage geben, wie Büros Messekapazitäten sinnvoll nutzen können.
Franziska Holzmann
Strategic Consultant bei hej.build
Franziska Holzmann ist Strategic Consultant bei hej.build und studierte Innenarchitektin mit langjähriger, leidenschaftlicher Messeerfahrung. Als Moderatorin unseres Industry Updates bringt sie wertvolle Perspektiven mit, die sie durch ihre umfassenden Erfahrungen und ihre Rolle als regelmäßige Messebesucherin gewonnen hat. In der Vorbereitung führte sie Interviews mit unserem Beirat und wird die Diskussionen mit ihrem Wissen und praktischen Einblicken leiten.
FAQ — common questions
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Note: You will receive the access link to the online seminar via email immediately after you register.
Event
Invoice
The participation fee will be invoiced to you upon receipt of your registration and our confirmation of registration.
Rebooking
You can designate another person as a substitute at any time. No additional costs will be incurred.
Included
The price includes dinner, lunch, snacks, and materials. Accommodation must be booked separately by you.
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Franziska Holzmann
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