Speaking the language of the target audience is not that difficult.
In the trainings, we dedicate ourselves to the following topics, among others, so that you can develop concrete strategies that will have a positive effect on your business in the short term:
- What discussions and trends are influencing architectural firms?
- How can you as a building product manufacturer proactively respond to these developments, simplify the planning routine, and incorporate the findings into your product development?
- What can your team do to not only understand but also anticipate the needs and challenges of architects in order to provide more targeted advice?
- How can you further educate your marketing and sales team to communicate and interact with your target audience on equal footing?
Five benefits of joining our Academy
Basic vocabulary
After attending the hej.academy, you will have a better understanding of the target group of architects and their specific needs and requirements.
Relevance
You take your communication (tools) to the next level, thereby achieving quick and visible success.
Competitive advantage
You like to keep an eye on your direct competitors? With your knowledge advantage, you ensure that they now keep an eye on you.
Internal vs. external perspective
You exchange your company's perspective for that of the target group, thus opening up the opportunity to communicate in an innovative and relevant way.
Network
You are not alone: We consciously promote or demand exchange among all participants, so you are well-connected afterwards.
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Franziska Holzmann
Strategic Consulting
Any more questions? I am looking forward to your message.
