What is it about?
In the seminar »Architekt:innen erreichen« (Reaching architects), you learn how project sales work and how to approach the key target groups in the specification-led project business. The two days help you position your company, your product solutions and yourselves with architects, interior architects and property developers.
The seminar suits sales and marketing alike, from territory sales and key account management to career changers from the design side. Exchange between participants is a firm part of the approach, so we deliberately put together a mixed group from different segments. The group was limited to 15 people.
How does it work?
The seminar starts with an online kick-off so everyone can get to know each other. At the venue, the content builds step by step: basics of architecture and design, reports from practice and concrete recommendations for approaching the target groups in marketing and sales, plus the milestones and stumbling blocks on the way to getting specified in projects. All course notes and materials were provided digitally. In a Q&A with architects from HPP, you talk directly with the target group.
Right in the heart of Düsseldorf’s Medienhafen
The HPP Hentrichs Lounge at the headquarters of HPP Architekten combines urban architecture with a calm working atmosphere: the right setting for two intensive seminar days.
The experts
Michael Schuster
Long-standing specification consultant, including at TECE Deutschland, JUNG, HEWI and Dornbracht, and active in BDA, BDIA, VfA and DGNB. Editor-in-chief of the architecture magazine DBZ since July 2022 and member of the senior management team at the publisher Bauverlag.
Franziska Holzmann
Dipl.-Ing. in Interior Architecture (FH), MA Spatial Design. Interior architect and designer, trained in Germany and Finland. Combines design, strategic planning and architecture communication. Previously a property developer and founder of a design consultancy.
Sarah Jostameling
Associate Partner at HPP Architekten since 2022, with 18 years of professional experience across all HOAI work stages (the work stages defined in Germany’s fee scale for architects and engineers).
Bettina Thieme
Studied architecture at TU Dresden and worked for several years as a planner and project manager. Has headed the tender department at HPP since July 2023 and is responsible for functional specifications and for bills of quantities (Leistungsverzeichnisse), in which products are specified.