What is it about?
Samples are often the first moment architects get their hands on a product. Anni Rosenberg, interior architect at brandherm+krumrey interior architecture, and Hannes Bäuerle, Managing Director DACH at raumprobe | Material Bank, show what matters.
- Sample presentation rethought: trends beyond the usual methods, strategies for the whole presentation process and best practices for different materials
- The target group in focus: what architects and interior architects expect and what makes outstanding samples and services
- Communication around the sample: accompanying communication that sticks in the mind, and storytelling with materials
- Questions and answers with the participants
Who is the Industry Update for?
For marketing and sales at building product manufacturers and interior brands who want to make better use of their samples.
The experts
Anni Rosenberg
With brandherm+krumrey since 2018 and an associate of the management since 2019. Looks after projects from the first conversation through to construction and is a member of our Architecture Advisory Board.
Hannes Bäuerle
Dipl.-Ing. (FH), managing director for the DACH region (Germany, Austria, Switzerland) at raumprobe and Material Bank. Teaches at universities, has written several standard works on materials and writes regularly for trade journals.
Franziska Holzmann
Interior architect and designer, trained in Germany and Finland. Moderates the Industry Updates and brings in her perspective from project practice.