TECE: a strategy workshop that clarifies what sales and communication can and cannot say about sustainability

TECE wanted to understand how sustainability can be communicated clearly along the value chain and what information architects and specialist engineering consultants (building services, structure, fire safety) need to select products against sustainability criteria. To find out, TECE representatives worked with external experts to identify requirements, perspectives and areas for action. Three questions were at the centre: which developments are shaping the industry? Where does TECE have potential? And how can this be made visible?

1. Expert workshop with architects, sustainability experts and key TECE representatives from sales and marketing, made up of a keynote, a moderated discussion and group work.
2. Green claims sparring: environmental claims tested on specific TECE product examples, with a view to the EU rules on environmental claims that were planned at the time.
3. Structured follow-up with documentation of the insights, the areas for action identified and initial recommendations for strategy, sales and communication.
4. Strategic approaches derived for take-back and circular economy schemes, for approaching design practices and for consistent sales communication.

As a manufacturer of sanitary technology, installation wall systems and drainage systems, TECE has been rooted in the specification-led project business for decades. Topics such as the circular economy, resource conservation and new rules for environmental claims also concern the company in its communication.