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wienerberger: an installation video that shows what is different about laying the slimmer Terca Eco-brick

Installers want to see quickly in a video what matters. So we filmed for wienerberger at the Kirchkimmen plant, where two technical service specialists lay the Terca Eco-brick®.

Period
February to June 2024
Service area
Communication
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Project focus

The Terca Eco-brick® is five centimetres slimmer than conventional facing bricks and is laid »frisch in frisch« (jointed as you go): masonry and joints are created in a single step, and excess mortar is struck off straight away with the trowel. That sounds simple, and it is. The video shows it step by step.

What mattered to us was presenting the new installation technique and the brick’s advantages to installers in a clear, easy-to-follow way.

»A challenging project in which a lot of information had to be presented appealingly in one film. In conclusion, all I can say is: Mission completed!«

Carmen Emmermann Product Marketing Manager Terca & Penter, wienerberger

Our services

  1. Concept development: a treatment and a detailed storyboard for a well-structured shoot.
  2. Production on location: filming at the wienerberger plant in Kirchkimmen with two wienerberger application engineers, plus an interview with the product manager.
  3. Post-production: editing the footage into an informative, coherent video.

About wienerberger

wienerberger is the world’s leading manufacturer of clay building materials, with products for facades, roofs and paving.

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