Skip to content

wienerberger: a brand film from the factory that shows how the coloured special bricks for Parkstadt Süd are made

For the large-scale Parkstadt Süd project in Cologne, wienerberger made facing bricks in shades of blue and green modelled on the city’s historical colours. We documented production at the Maaseik plant, from mixing the clay to the special firing technique.

Client
wienerberger
Period
March to April 2024
Service area
Communication
Share

The task

wienerberger wanted to make the production process for its special bricks visible. For the project »Die Farben Kölns« (The colours of Cologne), facing bricks were made in historical shades of blue and green at the Belgian plant in Maaseik. The film was meant to bring the special firing technique and the colour quality of the material to life and show wienerberger as a specialist in project-specific custom solutions.

In cooperation with the Cologne practice URBANLUST, we followed the entire production. Prof. Christian Heuchel and Martin Bachem provided the architectural context, and Stefan Vandenbruaene from wienerberger explained the process.

»A great film, it has everything. Good content, informative and atmospheric. Thanks to everyone.«

Prof. Christian Heuchel Architect & Urban Planner

The outcome

We produced three formats for wienerberger, each serving its own channels:

  1. Brand film (5 min): The complete documentation of the production process, from the clay pit to the finished brick. For the website, trade fairs and sales.
  2. Instagram Reels: three short clips for social media, tailored to mobile use. Watch the reel
  3. Story formats: vertical content with text overlays for Instagram Stories.
Still from the wienerberger brand film: a person wearing safety goggles stacks bricks in the ring kiln, with a text overlay about the bricks for Parkstadt Süd from the Maaseik plant

Our services

  • Video production
  • Social media
  • Content creation

More projects you might find interesting

Etex

A trade fair campaign with Sina Klein that brought more installers to the Cedral and Eternit stand
Front view of a tablet showing the yellow cover of the Messe München report

Messe München

100 recommendations from practice for exhibitors planning their stand at BAU 2027
Three designed Wavin planning guides, including »Stadtgrün und Straßenbäume« (urban greenery and street trees), on a blue background

Wavin

Three planning guides with AI imagery and a mailing that brings them into architecture practices

Our newsletter from the hej.build world

You’ll be the first to hear about new seminars, webinars and the next hej.bar. You’ll also get our latest articles and news from the team, concise and free of empty phrases. You can unsubscribe at any time.