Etex: a stand for BAU 2025 that presents Cedral, Equitone and Eternit to architects under one central idea

The central idea combines a clear design with an approach that suits architects. The exhibits were meant to be usable beyond this trade fair, in future formats too. For the concept, we produced mood boards, 3D renderings and visualisations that made the design more concrete step by step.

1. Central design idea: a unified concept that brings the three brands together visually on the shared stand.
2. Exhibit development: design of exhibition elements that can also be used at other trade fair formats.
3. Visual presentation of the concept: mood boards, 3D visualisations and design drawings.
4. Space planning: placement of key visuals and core messages so that visitors quickly grasp the brands’ messages on the stand.

Etex Germany Exteriors has also commissioned us with further projects for Cedral and Equitone, including content production, a social media playbook, optimisation for SEO and AI search, and campaigns. You can find out more in the case studies on the social media plan for Cedral and the trade fair campaign at DACH+HOLZ 2026.

Etex Germany Exteriors GmbH is a German manufacturer of fibre cement roofing and facade products. Its portfolio includes Equitone facade panels, Cedral cladding boards, roof and facade slates, and Eternit corrugated sheets. The company is part of the Belgian Etex Group and is based in Beckum.